» Google is now earning $2.5 billion from non-text display on the YouTube and DoubleClick platforms, as it uncharacteristically broke out details of its Q3 earnings. The numbers are a bit fuzzy on detail. There's no indication what [...]

Terry Kawaja published a visual overview of the convoluted US display eco-system last year. It demonstrated how crowded the middle ground between the advertiser and publisher was becoming - and indeed why the display space was ripe for mass [...]

Admeld today has announced a new funding round of $15 million dollars. The sell-side technology company has enjoyed considerable growth over the past twelve months, having quadrupled its customer base and established itself as the largest independent RTB platform [...]

Google's partnership with Omnicom to build out the agency's trading desk with the view of putting hundreds of millions of display dollars through automated channels (Google's mostly) could well be a transformational moment for the display market. I could [...]

Germany's leading ad exchange, Adscale, announced today that it has raised new funding from French investment firm, TIME Equity Partners. The deal is said to be in excess of five million euro, and will give TIME Investor a minor [...]

Malvertising is, according to Rubicon execs, putting about $600 million dollars of publisher revenue at risk every month. I take it that cost must include brand damage, loss of revenue due to drop in traffic (malware has led to [...]

Matthias Pantke is CEO of AdScale GmbH, Germany. Adscale is one of Germany's leading ad exchanges, trading nearly 6 billion impressions per month. Pantke took this week to speak to ExchangeWire about the Adscale platform, the size of [...]

Michel Juvillier is CEO of Improve Digital, France. The platform is now the biggest supply side platform in the market: it works with 15 of the top 20 Comscore publishers; and is now optimizing two billion ad impressions per [...]

The numbers are always a problem with these state of the industry reports - always too focused on the US market. But the Rubicon Report is still a good read if only to get the company’s perspective of the market. [...]

» There was an excellent article yesterday on Imedia about the necessity of the DSP within the current exchange eco-system. Written by Eric Prichard, advertising technology advisor at Microsoft, it explores the pivotal role DSPs will play in buying [...]