Mobile display continues to be the headline grabber: Google, Apple, Amobee and Opera have all made significant acquisitions in the past couple of months to bolster their presence in the space. The market is due to grow significantly this [...]

Rubicon has released its Q4 report for the online display market. The headline grabber for the last quarter was the rise in CPM ad rates by 34% across twenty of the top most trafficked sites. The report contains [...]

A group of German online publishers have revealed plans to launch a publisher exchange for their premium ad inventory. The new exchange marketplace includes four of the country’s leading online publishers: G+J Electronic Media Sales, IP Germany, Seven One [...]

There’s been a lot of M&A action of late in the mobile display market. Google and Apple have made significant purchases to stake their claim in this growing area of online advertising. And of course last week Amobee, a mobile [...]

Pubmatic announced this week that it’s now offering ad network optimisation for premium mobile publishers. Some of the features will include real-time bidding, audience insight and brand protection. This news comes on the back of a similar move by Admeld. [...]

Admeld announced yesterday it was hiring Marc Theermann as its VP of mobile. Theerman has extensive experience in the mobile ad industry. He has worked at mobile application company, Everypoint, and mobile marketing firm, YellowPepper. More recently Theerman worked for Smaato, [...]

Admeld announced today that it has entered a number of RTB partnerships for the European market. The company's initial RTB partners include AdJug, AppNexus, Infectious Digital, Invite Media and MediaMath. Publishers should see a lift in yield [...]

Admeld announced this week that it’s integrating support for mobile ad inventory into its platform. It’s an interesting development given the early signs of convergence between online and mobile display. Google’s acquisition of Admob last month suggests convergence [...]

A recent report commissioned by yield optimiser, The Rubicon Project, suggests that UK publisher rate card prices are holding firm and online revenues are rising. The report - conducted by e-consultancy - questioned over 150 publishers between August and [...]

It was a funding bonanza yesterday for players involved in the exchange space. Smaato, the biggest mobile ad network optimiser in Europe, announced yesterday that it had secured $4.5 million in a second round of funding. The company [...]