MediaWeek published a story yesterday about the growing influence of Demand Side Platforms - and the concern it seems to be engendering in top-tier US publishers. Demand Side Platforms are afterall everywhere. Everyone seems to have one: agencies, [...]

Google Buys Intelligent Display Firm Teracent Google continues its foray into traditional Yahoo advertising territory by beefing up its display offering with yesterday’s acquisition of Teracent. Teracent’s technology produces display advertising in real-time based on the specific user and site. Its [...]

Smaato Signs Up Thirty-Third Mobile Ad Network For Its Yield Optimisation Platform Despite the heart-stopping seven-hundred and fifty million dollar takeover of Admob by Google last week, there continues to be life in the mobile ad market. Yesterday, leading Mobile [...]

Real Time Bidding is the hottest ticket in the exchange space at the minute. Buy-side and sell-side all have (or are getting) RTB functionality. The AdX and the RightMedia exchanges have it. Most of the DSPs have [...]

Helen Clifford-Jones is one of the most senior online sales execs in the UK, and is currently the Head of Digital Sales at RBI Digital. She took some time last week to speak to FarneyMedia about ad exchanges, ad [...]

Publishers are still wary of the ad exchange model. The idea of selling their inventory at rock bottom CPM prices is keeping them away from the trading platforms. I’ve recently had some conversations with some senior publisher execs, [...]

Leading German media and technology company, United Internet Media, plans to merge its entire TGP division into European leading audience targeting platform, Wunderloop. In return for the complete integration of its predictive-targeting technology, TGP, into the Wunderloop platform, United Internet Media [...]

In a recent piece for AdAge OpenX’s Tim Cadogen makes a strong case for more interoperability between the growing number of ad exchanges and inventory aggregators. He argues that efficiencies can be achieved by letting ad impressions flow [...]

MediaMath Roll Out Self-Service Trading Platform A number of key exchange companies have rolled out new platforms for the buy and sell side this week. On the buy-side MediaMath has introduced TerminalOne, a self-service platform that allows agencies to [...]

The debate around non-premium display has been intensive of late – and the list of vendors vying to help publishers trade unsold inventory is growing by the week. From a publisher perspective it is becoming almost impossible to distinguish [...]