After the success of last year’s Ad Revenue event, Pubmatic is assembling the brightest and best from the exchange space for this year’s event. There are some great panel sessions for attendees. Farneymedia favourites include: The Blurring Lines of [...]

Almost forty-four per cent (!) of display advertising in the UK is handled by ad networks. Improve Digital, a leading European yield optimiser, has released a whitepaper this week with a ten point list on how to protect a [...]

A report on the state of the online advertising market in the UK released this week suggests that the UK online display market is holding up well. The research - carried out by Econsultancy in association with yield optimisation [...]

Google has officially unveiled the new look DoubleClick ad exchange this morning, as it sets out to grab a bigger share of the $5 billion dollar non-premium display market. The exchange has been live for several months now to [...]

Rubicon Buys Others Online Yield optimisation specialists, Rubicon, looked to beef up its targeting capabilities this week by announcing it has acquired Others Online for an undisclosed sum. Others Online specialises in the segmentation of a publisher’s audience, enabling site [...]

Hot on the heels of announcing Kaylie Smith as the new MD for the APAC region, Rubicon has made another significant international appointment. Oli Whitten has been hired by the yield optimisation specialist to oversee and develop relationships with the leading [...]

The ThinkEquity report on non-premium display earlier several months ago discussed, at length, the opportunity for publisher in the secondary premium market. Secondary premium has similar features to premium. It is sold with similar guarantees such as placement [...]

Though a little unsure about trading on ad exchanges, European publishers have shown real enthusiasm for yield optimisation platforms. Being able to manage ad network relationships and extract value from unsold inventory has attracted top-tier publishers to yield optimisers. The [...]

The Rubicon Project, a leading yield optimisation specialist, has released data that points to significant rises in its publishers' CPM rates for the second quarter. CPMs across the Rubicon 20 Index, our newly introduced index that tracks the performance of a [...]

Google is now allowing ad networks to bid for its AdSense publishers’ ad space. In an email sent to customers this week, Google outlines how publishers can now avail of the increased competition for their online advertising: We're writing to [...]