How agencies are morphing into ad networks - and why networks will pitch directly to DR advertisers Tom Hespos, President of Underscore Marketing, wrote an interesting post last week about how agencies are behaving more like ad networks. By using [...]

Pubmatic has released new data indicating that online ad pricing might be on the rise again. It suggests that US online ad prices on networks and exchanges rose steadily during the first half of 2009, with total growth up [...]

Publishers still don’t get Advertising Exchanges. The general consensus among senior publisher executives is that Exchanges create sales channel conflict and force their CPM prices down. But here’s the rub for content providers: their sales team will [...]

The biggest ad networks in the UK market assembled today in London to discuss issues affecting their business. Ad network optimisers, publisher networks and ad server vendors were also in attendance at the day-long Admonsters event. The event had a [...]

It was interesting to hear the perspective of publishers on ad exchanges at a recent AOP event in London. The event, which was focused on how to better monetise international web traffic, was attended by some of the largest [...]

Rubicon Project Hires Director Of UK Publisher Development The Rubicon Project, a yield optimisation platform aimed at publishers and ad networks, stepped up its expansion into Europe by hiring Justin Thomas as Director of UK Publisher Development. Thomas worked as [...]

ThinkEquity, the New York-based research company, recently published a report on Non-Premium Display Advertising,. It provides an excellent overview of the display market and the growing influence of ad exchanges. The report makes a number of interesting observations on the [...]

Yield Optimisation has become a growing area of importance for publishers. With so many ad network and exchange relationships to manage, and needing to squeeze as much revenue from its impressions, publishers have come to rely on yield optimizers [...]

Improve Digital have announced they are launching Pubmatic's Ad Price Prediction tool in Europe. PubMatic’s algorithm predicts ad pricing in real‐time on behalf of the publisher. More information about this new feature is contained in the press release [...]

Since its launch eighteen months ago, Adjug has facilitated ad trading between advertisers and publishers through its exchange marketplace. Transparency and fairness are key elements of the platform: Adjug allows publishers the ability to set a floor price for [...]