ThinkEquity, the New York-based research company, recently published a report on Non-Premium Display Advertising,. It provides an excellent overview of the display market and the growing influence of ad exchanges. The report makes a number of interesting observations on the [...]

Yield Optimisation has become a growing area of importance for publishers. With so many ad network and exchange relationships to manage, and needing to squeeze as much revenue from its impressions, publishers have come to rely on yield optimizers [...]

Improve Digital have announced they are launching Pubmatic's Ad Price Prediction tool in Europe. PubMatic’s algorithm predicts ad pricing in real‐time on behalf of the publisher. More information about this new feature is contained in the press release [...]

Since its launch eighteen months ago, Adjug has facilitated ad trading between advertisers and publishers through its exchange marketplace. Transparency and fairness are key elements of the platform: Adjug allows publishers the ability to set a floor price for [...]

Some UK agencies are now setting up specialist ad trading divisions to leverage the buying potential of the growing exchange marketplace. Most are working with outside specialists to maximise the return on their clients' online media buys. Using data and [...]

Pubmatic today announced a partnership with Improve Digital to become the provider of their ad optimisation product to publishers in the European market. It is in many ways a good fit for both companies, as Pubmatic and Improve Digital [...]