The race for technological integration in retail is well and truly on. Whether its IoT, AR, or virtual assistants, retailers are always on the lookout for exciting ways to drive consumer engagement and improve the bottom line. In this Q&A [...]

With so many consumers to talk to, retailers need to ensure that they personalise their messaging to each every shopper. In this piece, Aaron Masih (pictured below), COO, Persado, tells RetailTechNews how Persado can help retailers achieve this goal.  RetailTechNews: Can you briefly [...]

Retail loyalty has been around since the 1700s, when American retailers gave customers 'coins' that they could redeem in-store during a future visit. These were later replaced with stamps and, at the beginning of the last century, box-top coupon cutting [...]

This week, two of Singapore's online marketplaces, Carousell and Carro, have secured funds totalling USD$145m (£106.82m), while Alibaba says it has acquired South Asian e-commerce platform, Daraz. Classifieds site Carousell snagged USD$85m (£62.62m) in its Series C funding, which also saw [...]

Brands such as Amazon have tapped data-driven personalisation to drive effective marketing plans, but this opportunity remains largely untapped by agencies and advertisers in Asia-Pacific. In this industry byliner, James Sampson, DataXu's Asia-Pacific vice president and general manager, explains why [...]

Because a significant part of its hardware business is driven by resellers, Hewlett-Packard (HP) may not always have access to its customer data and needs to find ways to work around such limitations. Over the last couple of years, as [...]

This week, the spotlight is on Alibaba Group's plans to use blockchain to better monitor and manage supply chains, kicking off a pilot in Australia and New Zealand through its Food Trust Framework. The Chinese e-commerce giant said it was working [...]

Increasingly, consumers in Asia are becoming aware of their personal data being collected and traded and not all are pleased with such business practices. Marketers, hence, need to think about the ways they are collecting data, and how much they [...]

Whether it’s in-store, on their laptops, or through their mobiles, consumers expect an increasingly personalised shopping experience. In this Q&A with Jens Vang Lauridsen, vice president EMEA sales, Monetate, he explains why personalisation is a necessity, whether retailers are paying [...]

Marketers in China need to consider 'seamless' user experiences and ensure their ads are appropriately designed to meet local market conditions and demands. The fragmented Android app store environment, for instance, means developers need to spend more effort building apps [...]