Sojern, the leading digital marketing platform built for travel, celebrates 15 years this month. Founded in 2007, Sojern has maintained an unwavering focus on travel from day one. It began by targeting travellers with advertisements on printed airline boarding passes, [...]

Ogury, le leader mondial de la publicité personnifiée, annonce (September 20, 2022) la nomination de Stéphane Dupayage au poste de chief product officer. A ce titre, il supervisera le développement du produit de l'entreprise afin de mettre en place et [...]

Cheetah Digital, the cross-channel customer engagement solution provider for the modern marketer, announces it has partnered with Salling Group, supporting the transformation of the Denmark-based retail operator’s loyalty solution to reward customers and engage with them in new and innovative [...]

Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the Omnichannel Campaign Management Platform, announced a strategic new hire in the EMEA Region, further advancing the company’s global expansion and commitment to bringing innovative ad [...]

Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the omnichannel campaign management platform, has been recognised by Digiday Media Awards as this year’s Best Ad Tech Platform.  The Digiday Media Awards is the industry's [...]

Azerion, the digital entertainment and media platform and Cavai, the leading conversational advertising cloud, announce the launch of conversational in-stream video; a new and creative format designed to optimise engagement via the uniquely powerful combination of moving image and personalised [...]

EX.CO - The Experience Company, the world’s leading content experience platform powering billions of personalised interactions around the web, today (June 15th 2022) announced that Marc Thomas has joined the company as its general manager, EMEA, illustrating EX.CO’s continued investment [...]

Cheetah Digital, a cross-channel customer engagement solution has revealed sports clubs are now leveraging innovative zero-party data strategies to connect with fans in new and innovative ways. Cheetah Digital’s recent report for sports teams and associations reveals 55% of fans will [...]

Cavai, the leading conversational advertising cloud, has delivered a ground-breaking part of a pilot child safety campaign for the Home Office, generating broad engagement from parents and carers keen to support the vulnerable young people in their care. The use [...]

Ahead of ATS Madrid 2022, Chris Murphy, Group Account Director, Southern Europe at Taboola, outlines why personalisation is key to publishers' success in the face of competition from social media companies and evolving audience tastes. In 2022, user attention is hard to [...]