Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the omnichannel campaign management platform, has been recognised by Digiday Media Awards as this year’s Best Ad Tech Platform.  The Digiday Media Awards is the industry's [...]

Azerion, the digital entertainment and media platform and Cavai, the leading conversational advertising cloud, announce the launch of conversational in-stream video; a new and creative format designed to optimise engagement via the uniquely powerful combination of moving image and personalised [...]

EX.CO - The Experience Company, the world’s leading content experience platform powering billions of personalised interactions around the web, today (June 15th 2022) announced that Marc Thomas has joined the company as its general manager, EMEA, illustrating EX.CO’s continued investment [...]

Cheetah Digital, a cross-channel customer engagement solution has revealed sports clubs are now leveraging innovative zero-party data strategies to connect with fans in new and innovative ways. Cheetah Digital’s recent report for sports teams and associations reveals 55% of fans will [...]

Cavai, the leading conversational advertising cloud, has delivered a ground-breaking part of a pilot child safety campaign for the Home Office, generating broad engagement from parents and carers keen to support the vulnerable young people in their care. The use [...]

Ahead of ATS Madrid 2022, Chris Murphy, Group Account Director, Southern Europe at Taboola, outlines why personalisation is key to publishers' success in the face of competition from social media companies and evolving audience tastes. In 2022, user attention is hard to [...]

Smart, the leading independent ad tech platform, will attend the NAB Show on April 23 - 27, 2022, the world’s leading marketplace for innovation and transformative technologies in media and entertainment. Following the success of its award-winning Euro Cup live [...]

Cheetah Digital, a leading cross-channel customer engagement solution provider for the modern marketer, has announced it has strengthened its partnership with Castorama, part of the British DIY group Kingfisher, to rapidly scale its customer loyalty strategy Like many brands, Castorama was [...]

Cheetah Digital, a cross-channel customer engagement solution provider for the modern marketer, has released its 2022 Digital Consumer Trends Index: Australia edition The study found that Australian consumers trust ads less, and prefer ‘hyper-personalised’ brand experiences, with email still sitting comfortably as their [...]

Cheetah Digital, a cross-channel customer engagement solution provider for the modern marketer, has released its 2022 Digital Consumer Trends Index: UK edition  The study found that UK consumers trust ads less and prefer ‘hyper-personalised’ brand experiences and interact with a brand [...]