Yahoo Advertising Launches High Attention Pre-Bid Segments Powered by Adelaide
Yahoo advertising today (June 13th, 2023) announced an integration with Adelaide, a pioneer in attention metrics, to introduce high-attention pre-bid segments through the Yahoo DSP. This global solution, driven by Adelaide's market-leading attention metric, promises to simplify the application of [...]
DoubleVerify Launches Programmatic Pre-Bid Attention Optimisation Segments to Maximise Campaign Performance
DoubleVerify, a leading software platform for digital media measurement, data, and analytics, announced the expansion of its performance solutions to include pre-bid attention optimisation segments – enabling brands and agencies to maximise campaign performance at scale by identifying inventory characterised [...]
RTB House Increases Role with Prebid.org as Technology Member
RTB House, a company providing cutting-edge, ad-buying solutions which use proprietary deep learning-powered technology, has increased the scope of its involvement with Prebid.org, becoming a Technology partner. Prebid.org is a group of over 150 publishers, ad exchanges, buyer and third-party developers [...]
Follow ExchangeWire