Integral Ad Science, a global leader in digital media quality, announced the addition of a post-bid brand safety and suitability measurement solution to its ongoing partnership with TikTok. Through an integration with the IAB tech lab’s open measurement software development [...]

Integral Ad Science, a global leader in digital media quality, today (July 5th, 2022) announced the launch of its Quality Sync Pre-bid Segment. Currently accessible in Xandr’s Invest DSP globally and other DSPs soon, the solution allows advertisers to seamlessly [...]

June 27th, 2022 - Global audience and location intelligence company Adsquare has partnered with Displayce, a European programmatic DOOH DSP designed to optimise the purchase, impact, and quality of DOOH campaigns. Thanks to this platform, agencies can access the largest [...]

Hivestack, the world’s largest, independent, programmatic digital-out-of-home (DOOH) ad tech company announced its official membership with Prebid.org, the organisation that oversees open source prebid programmatic advertising solutions. The announcement represents Hivestack’s commitment to driving excellence, innovation, and standardisation across the programmatic [...]

Adelaide and Viant Technology Inc. today  (June 15th, 2022) announced the launch of a first-to-market solution that enables advertisers to automate the application of Adelaide’s attention-based media quality metric through programmatic advertising.  The integration between Adelaide, the leader in attention-based media [...]

Adomik, el desarrollador líder de software adtech y provedor de análisis de publicidad inteligente, anuncia el lanzamiento de un nuevo producto exclusivo para optimizar el rendimiento de los editores con actividad de publicidad programática. El producto está dedicado a los [...]

Adomik, il principale sviluppatore di software ad tech e fornitore di smart advertising analytics, annuncia il rilascio di un nuovo prodotto esclusivo per ottimizzare il rendimento degli editori con attività di pubblicità programmatica. La nuova app, denominata Yield, integra la suite [...]

Adomik, the leading ad tech software developer and provider of smart advertising analytics, announces the release of an exclusive new product to optimise the yield of publishers with programmatic advertising activity. The product is dedicated to all publishers’ yield and [...]

Over the last few years, the number of demand partners has significantly increased, as has the number of SSPs used by each publisher, and it is now common for Publishers to work with over 20 different SSPs.  What this has meant [...]

En los últimos años, el número de socios de demanda ha aumentado significativamente, al igual que el número de SSP utilizados por cada editor, y ahora es común que los editores trabajen con más de 20 SSP diferentes.  Esto ha significado [...]