Adomik, el desarrollador líder de software adtech y provedor de análisis de publicidad inteligente, anuncia el lanzamiento de un nuevo producto exclusivo para optimizar el rendimiento de los editores con actividad de publicidad programática. El producto está dedicado a los [...]

Adomik, il principale sviluppatore di software ad tech e fornitore di smart advertising analytics, annuncia il rilascio di un nuovo prodotto esclusivo per ottimizzare il rendimento degli editori con attività di pubblicità programmatica. La nuova app, denominata Yield, integra la suite [...]

Adomik, the leading ad tech software developer and provider of smart advertising analytics, announces the release of an exclusive new product to optimise the yield of publishers with programmatic advertising activity. The product is dedicated to all publishers’ yield and [...]

Over the last few years, the number of demand partners has significantly increased, as has the number of SSPs used by each publisher, and it is now common for Publishers to work with over 20 different SSPs.  What this has meant [...]

En los últimos años, el número de socios de demanda ha aumentado significativamente, al igual que el número de SSP utilizados por cada editor, y ahora es común que los editores trabajen con más de 20 SSP diferentes.  Esto ha significado [...]

In this exclusive article penned ahead of ATS London 2021, Relevant Digital's CEO Petri Kokkonen and COO Olli Järvilehto, discusses how publisher sales and yield optimisation teams can drive revenue diversification in the wake of antitrust investigations into Google and [...]

AlgoriX, an independent global media and technology company, becomes a community member of Prebid.org as part of the company’s push for greater industry collaboration and transparency. In doing so, AlgoriX makes it easier for publishers to use header bidding solutions [...]

Nano Interactive, the leading ad tech platform specialising in targeting without the use of personal identifiers, today announces that it is launching Nano LIIFT (Live Intent Identity Free Targeting) following a new partnership with Xandr, providers of programmatic innovation at [...]

On Wednesday, 4 August, ExchangeWire and OpenX will launch an exclusive research report, examining the state of the programmatic industry in the Japan and Asia-Pacific (JAPAC) region, along with a live webcast to discuss the findings. Ahead of the launch, [...]

Admixer announces the release of its header bidding technology in partnership with Prebid. A user-centered platform with a convenient interface where the website owner can connect additional advertisers in a few clicks without re-installing code on the website or signing [...]