In the second article in the ExchangeWire 2023 predictions series, privacy and identity takes centre stage. While third-party cookies will live to see another year, thanks to Google delaying their deprecation to 2024, players across the ad tech ecosystem have [...]

In the first article in the ExchangeWire 2023 predictions series, experts from across the advertising industry examine what the future may hold for connected TV (CTV), one of the most eagerly talked-about mediums. With two of the largest streaming platforms, [...]

December is here, and it’s traditional at this time of year to start looking ahead, thinking about what’s set to characterise the coming 12 months, making plans, and allotting budgets. Starting Monday 5th December, we’ll be running our annual predictions pieces. [...]

ATS London is moving from its traditional date in September to 14/15 June in 2022. ExchangeWire believes that this reflects a more expansive view for ad tech and martech.  After all, why focus on a multibillion-dollar retargeting display segment, when you [...]

In the sixteenth article in ExchangeWire's 2022 Predictions Series, experts assess the current impact of ad fraud, and how the industry must react to protect agencies and buyers alike.   Companies that don’t actively fight against fraud will start to be seen [...]

In the fifteenth article in ExchangeWire's 2022 Predictions Series, experts assess the current impact that digital advertising is having on the environment, and how the industry will respond to this issue in the year ahead. 2022 will see more agencies take [...]

In the thirteenth article in ExchangeWire's 2022 Predictions series, industry figures share what they anticipate for new technologies — particularly the rapidly developing Metaverse, NFTs, and blockchain — in the coming year.   NFTs will get hyped in gaming NFTs have become hugely [...]

In the twelfth article in ExchangeWire's 2022 Predictions series, we speak to a host of industry experts to discover what this year has in store (if you'll pardon the pun) for the retail media industry and for social commerce, including [...]

In the tenth article in ExchangeWire's 2022 Predictions series, we speak with industry experts on how contextual is set to become a cornerstone of the advertising and marketing industries in the wake of identifier deprecation and consumer-led pushback against targeted [...]

In the eighth article in ExchangeWire's 2022 Predictions Series (and the first of its own two-parter), experts from across the industry share their thoughts on what 2022 holds for publishers and first-party data.   Bolstering the value of first-party data will help [...]