As the decade draws to a close, ExchangeWire has invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad tech and martech industries. Under the spotlight today is privacy. [...]

It is that time of year again; yes it’s prediction time. The year 2020 is going to be pivotal for digital marketing. There is a confluence of trends happening right now, that will shape the next twelve months ahead, which [...]

As the decade draws to a close, ExchangeWire has invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad tech and martech industries. Under the spotlight today is publisher [...]

As the decade draws to a close, ExchangeWire has invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad tech and martech industries. Under the spotlight today is TV, [...]

If you aren't bored of 2019 predictions by this point, here are some from Jay Friedman (pictured below), president, Goodway Group, for those on the ground, working within day-to-day campaign planning and operations.  I’ve seen all the big predictions pieces. “CX [...]

I have read some utterly depressing outlooks for the year ahead. It would seem most think it will be an epic struggle for the advertising industry in 2019 – but then when was it ever easy for anyone? There’s always an [...]

ExchangeWire have invited hundreds of thought leaders to share their thoughts on what next year will hold, across a range of topics. Artificial intelligence has been ridiculed for the past few years as 'just another buzzword'. However, are we now starting to [...]

ExchangeWire have invited hundreds of thought leaders to share their thoughts on what next year will hold, across a range of topics. By now, if you haven't heard the term 'DTC' at every corner, you should probably try to work out why. [...]

ExchangeWire have invited hundreds of thought leaders to share their thoughts on what next year will hold, across a range of topics. The service layer is changing. Whether a battle, a war, a fight for supremacy, a fight to the death, or [...]

ExchangeWire have invited hundreds of thought leaders to share their thoughts on what next year will hold, across a range of topics. TV represents a massive opportunity, but there's some work to be done. Experts share their views on how the TV [...]