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  • Digiseg Appoints Monetisation Veteran to Lead Publisher Sales

    Digiseg, the global leader in privacy-first household demographic data, has appointed  Astrid Thusgaard-Madsen to lead publisher sales based in Copenhagen, Denmark.   With an extensive background in digital including significant experience on the sell-side, driving revenue growth for publishers. Astrid joins [...]

  • NumberEight Partners With FourM to Solve Identity With Cohort-Based Marketing in the Japanese Market

    NumberEight and FourM - Japan’s leading app consultancy and integration house, and a subsidiary of end-to-end commerce enablement company AnyMind Group - have signed a deal to empower Japanese publishers by providing them access to unique new first-party data. By [...]

  • Mobile, measurement, and the pivot to privacy

    As privacy regulations have tightened, the landscape of mobile advertising has faced significant overhaul. Alongside the deprecation of third-party cookies, the implementation of Apple’s App Tracking Transparency (ATT) framework has created a fresh challenge for mobile advertisers. Not only has the [...]

  • The MadTech Sketch: The (Addressabilty) Revolution Could Be Tokenised

    In our latest MadTech Sketch, Ciarán O’Kane imagines how TrustPID might work and the inevitable problems it will face. Many have tried; most have failed. Telcos have an exceptionally bad track record in ad tech.  From AT&T to Singtel to Verizon, [...]

  • fifty-five’s Record-Setting Growth in 2022 Sparks an Expansion of Services & Brand Refresh

    fifty-five, a global martech consultancy that empowers brands to unite and fully optimise siloed data across all channels to drive business results, today (February 16th, 2023) unveiled record-setting growth for 2022 and an expanded suite of offerings to help companies [...]

  • What the Pivot to Privacy has Meant for Mobile

    If the ad tech industry was to have a word of the year, then it’s fair to say that ‘privacy’ would feature in at least the top ten since 2016 (if not before). GDPR and subsequent privacy-focused legislation have sent [...]

  • Permutive Announces Four Key Executive Hires

    Permutive, an audience platform for publishers and advertisers, is pleased to announce the hire of four key roles:  Kim Castelda joins as chief people officer, Chloe Grutchfield as general manager of publishers, Sean King as vice president of engineering, and [...]

  • LiveRamp Partners with THG Ingenuity to Power Data Collaboration Between Brands

    THG today (February 13th, 2023) announced an integration between its end-to-end proprietary technology platform, THG Ingenuity, and LiveRamp, the leading data collaboration platform. Using LiveRamp’s Safe Haven solution, Ingenuity will empower its brand clients to better connect their customers’ first-party [...]

  • Defining the Metaverse

    In association with Alkimi Exchange The Metaverse has become firmly cemented into public consciousness – it was ranked second in the Oxford English Dictionary’s 2022 Word of The Year. But what actually is it? Does it even exist yet? And is [...]

  • Navigating the European Privacy Moat

    In the latest MadTech Sketch, Ciaran O’Kane looks at the implications of the latest privacy rulings in the EU, and maps out the privacy options for the open web and walled gardens. The recent DPC ruling against Meta has serious implications [...]