Digiseg Appoints Monetisation Veteran to Lead Publisher Sales
Digiseg, the global leader in privacy-first household demographic data, has appointed Astrid Thusgaard-Madsen to lead publisher sales based in Copenhagen, Denmark. With an extensive background in digital including significant experience on the sell-side, driving revenue growth for publishers. Astrid joins [...]
Mobile, measurement, and the pivot to privacy
As privacy regulations have tightened, the landscape of mobile advertising has faced significant overhaul. Alongside the deprecation of third-party cookies, the implementation of Apple’s App Tracking Transparency (ATT) framework has created a fresh challenge for mobile advertisers. Not only has the [...]
LiveRamp Partners with THG Ingenuity to Power Data Collaboration Between Brands
THG today (February 13th, 2023) announced an integration between its end-to-end proprietary technology platform, THG Ingenuity, and LiveRamp, the leading data collaboration platform. Using LiveRamp’s Safe Haven solution, Ingenuity will empower its brand clients to better connect their customers’ first-party [...]
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