If the ad tech industry was to have a word of the year, then it’s fair to say that ‘privacy’ would feature in at least the top ten since 2016 (if not before). GDPR and subsequent privacy-focused legislation have sent [...]

Permutive, an audience platform for publishers and advertisers, is pleased to announce the hire of four key roles:  Kim Castelda joins as chief people officer, Chloe Grutchfield as general manager of publishers, Sean King as vice president of engineering, and [...]

THG today (February 13th, 2023) announced an integration between its end-to-end proprietary technology platform, THG Ingenuity, and LiveRamp, the leading data collaboration platform. Using LiveRamp’s Safe Haven solution, Ingenuity will empower its brand clients to better connect their customers’ first-party [...]

In association with Alkimi Exchange The Metaverse has become firmly cemented into public consciousness – it was ranked second in the Oxford English Dictionary’s 2022 Word of The Year. But what actually is it? Does it even exist yet? And is [...]

In the latest MadTech Sketch, Ciaran O’Kane looks at the implications of the latest privacy rulings in the EU, and maps out the privacy options for the open web and walled gardens. The recent DPC ruling against Meta has serious implications [...]

In this exclusive Q&A, Søren H. Dinesen, CEO of Digiseg, discusses the key challenges that privacy changes pose to marketing, how measurement has evolved as a result, and why he is optimistic about the cookieless era. What are the biggest challenges [...]

Ogury, el líder mundial en personified advertising, anunció hoy el ascenso de su anterior COO Geoffroy Martin al puesto de chief executive officer. Thomas Pasquet, antiguo CEO de Ogury y cofundador de la empresa, que ocupó el cargo durante ocho [...]

Ogury, le leader mondial de la publicité personnifiée, annonce la promotion de son ancien COO Geoffroy Martin au poste de chief executive officer. Thomas Pasquet, ancien CEO d’Ogury qui a cofondé l'entreprise et occupé ce poste pendant huit ans, devient [...]

Ogury, leader mondiale del personified advertising, ha annunciato oggi la promozione dell'ex COO Geoffroy Martin alla carica di chief executive officer. Thomas Pasquet, co-fondatore dell'azienda che ha ricoperto la carica di CEO per otto anni, nel suo nuovo ruolo di [...]

Ogury, the global leader in personified advertising, today (January 10th, 2023) announced the promotion of former COO Geoffroy Martin to the position of chief executive officer. Former Ogury CEO Thomas Pasquet, who co-founded the company and served in the role [...]