Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the omnichannel campaign activation platform, announced today (July 25th, 2024) a partnership with MetaRouter, the trailblazer in server-side tag management and real-time event management. The partnership [...]

This week on The Stack: New Paramount Created; Xandr Accused of Breaching GDPR; Streaming Giants Challenge New Canadian Legislation; Spotify Introduces Comments; Today's MadTech Daily Podcast This week, Skydance Media and Paramount Global finally reached a definitive agreement which [...]

With ATS London a few weeks away, we’re delighted to announce two new headline speakers: Jeff Green and Andrew Casale. We are thrilled to announce TWO sensational headline speakers for ATS London - Jeff Green and Andrew Casale. Both headliners come [...]

On today’s news digest: Xandr Accused of EU Privacy Breaches; DOJ Publishes Witness List for Google Antitrust Trial; Microsoft and Apple Leave OpenAI Board Observer Roles  Xandr, the Microsoft-owned ad tech business, has been accused of EU privacy breaches in a [...]

After a prolonged snooze, investment and M&A dormancy in ad tech is perhaps finally at an end. After a steady drizzle of activity, a torrential downpour of consolidation poured upon the industry in June. In this article, ExchangeWire research lead [...]

On today’s news digest: Google’s Emissions Climb 48%; Merger Agreement Reached for Paramount Global; Privacy Sandbox Testing Finds 33% Decline in CPMs  Amid the AI boom, Google’s greenhouse gas emissions are rapidly rising. According to the tech titan’s latest Environmental Report, [...]

On today’s news digest: GroupM Teams Up with Tesco; IAB Tech Lab Releases Final Privacy Sandbox Analysis; TikTok Launches “Deals For You Days”  GroupM has announced a partnership with Tesco Media and Insight Platform. The media group’s partnership with one of [...]

Ad quality is essential to fostering trust and maintaining the integrity of the digital advertising ecosystem. Opera, dedicated to delivering safe high-quality experiences through its advertising platform Opera Ads, announces its renewed collaboration with GeoEdge, global leader in ad security. [...]

Adsquare, a leading Location Intelligence Platform, has announced a new partnership with billups, a global out-of-home (OOH) managed services agency helping advertisers and agencies strengthen media performance through a patented analytics and measurement platform. This collaboration equips billups' clients and [...]

On today’s news digest: Will Meta be Allowed to Train its AI Models on User Data?; UK Retailers Launch Biggest Ever Collective Action; California Protests Proposed AI Bill   Meta has been hit with 11 EU complaints over proposed changes which would [...]