First-id & Microsoft Advertising Unlock New Audiences with Publisher Provided ID (PPID)
First-id and Microsoft Advertising are collaborating to create a programmatic advertising solution that protects privacy and allows addressability, without relying on third party cookies. The French company, in partnership with Microsoft Advertising, aimed to help buyers reach their campaign objectives [...]
Equativ Announces Executive Changes Following Strong Year-on-Year Revenue Growth
Equativ, the leading global independent ad platform, today (January 23rd, 2024) announces multiple leadership changes following global revenue growth and expansion in 2023. New chief revenue officer (CRO), Parag Vohra, joins the executive team alongside newly promoted Jean-Christophe (JC) Peube and [...]
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