Adlook, a next-generation brand growth platform, is proud to announce that it has become the first Demand Side Platform (DSP) to incorporate Chrome’s newly released Protected Audience API (PAAPI), cementing Adlook’s position as a next-generation brand growth platform. The move [...]

In today's ExchangeWire news digest: the EU-US Data Privacy Framework is approved by the European Commission; Baichuan launches a new large language model; and Roku and Shopify partner to bring shoppable ads to TV. EU-US data transfer agreement given go-ahead The European [...]

In today's ExchangeWire news digest: seven tech giants acquire 'gatekeeper' status under the DMA; Sequoia Capital's China unit sets up an office in Singapore; and Google informs users that public data will be used for AI training. Tech giants gain EU [...]

Brian Clifton, an industry veteran and data privacy advocate, will assume the role of advisor to the management board to support Piwik PRO in strategic business and product development decisions. The increased demand for actionable data, a boost in focus on [...]

In today's ExchangeWire news digest: Criteo is issued a revised fine in France for GDPR violations; YouTube internally tests a new gaming feature; and Amazon ups its investment in India to USD$26bn (~£20bn). Criteo fined €40m over user targeting Tech giant Criteo [...]

Since ChatGPT launched last November, interest in artificial intelligence has skyrocketed, with discourse around its potential impact on everything from healthcare to dating. Wherever artificial intelligence is being discussed, however, one overarching theme persists: privacy. AI systems need copious amounts of [...]

For the first time at ATS London 2023, we asked the diverse audience of brands, agencies, publishers, and technology suppliers, a series of questions during panel discussions, to get their live thoughts on key industry trends. So who did the great [...]

Achieving parity between safeguarding user privacy and ensuring effective ad targeting is a challenge for digital marketers, yet it remains crucial in order to preserve trust and transparency. Could PETs be the answer to all our ad tech privacy prayers? Mined, [...]

In today's ExchangeWire new's digest: Google may be forced to sell off part of its ad tech business; Apple threatens to remove Damus from the App Store over Bitcoin tipping; and a study finds that the majority of APAC consumers [...]

Today (June 13th, 2023) Novatiq, the telco-verified digital identity platform,  announced it has concluded a funding round of  £11m, including a £2.6m investment from Intent HQ, the privacy-first AI customer analytics and personalisation platform. The two companies are forming a [...]