DoubleVerify Expands Its AI-Powered Brand Safety & Suitability Offering for TikTok to Include Pre-Bid Video Controls
DoubleVerify, a leading software platform for digital media measurement, data, and analytics, announced the launch of pre-bid video exclusion lists for TikTok—expanding the company’s footprint of trusted, independent brand suitability and media performance tools on the platform. This release will [...]
Werbeplattform gegen Signalverlust: Ad-Tech-Spezialist Ogury launcht Ogury One
Ogury, der führende Anbieter für Personified Advertising, gibt heute den Start seiner neuen Kundenplattform bekannt. Ogury One wurde für Marken und Agenturen entwickelt und ermöglicht es Nutzenden, die Personified-Advertising-Technologie des AdTech-Spezialisten vollumfänglich zu nutzen. Die Werbebranche sieht sich zunehmend davon herausgefordert, [...]
Seedtag Launches AI Intention Models to Unlock Real-Time User Intent
Seedtag, the global contextual advertising company, has today (April 2nd, 2025) announced the launch of its AI Intention Models, a context-driven and effective advertising approach that distinguishes between casual browsing and transactional readiness in real-time, without relying on personal data. Designed [...]
Equativ Launches GreenPMPs to Reduce Advertising Carbon Emissions
Equativ today (March 20th, 2025) announces the integration of GreenPMPs™ on its end-to-end platform, Maestro by Equativ, empowering advertisers to significantly reduce the carbon emissions of their digital campaigns while enhancing performance, all in real-time. The launch follows on from Equativ’s [...]
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