Purpose-led ad platform Good-Loop today (June 13th, 2023) launched a new tool that enables advertisers to significantly reduce the carbon footprint of their online ads by filtering out carbon-intensive publishers. Part of Good-Loop’s industry-leading carbon measurement solution, the Green Ad Tag, [...]

Lumen Research, the global attention technology company, is today (June 8th, 2023) announcing the launch of a new carbon measurement tool with Scope3, the end to-end emissions measurement company for the media and advertising supply chain, in order to create [...]

Today, (June 7th, 2023) VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform (SSP), announced the launch of its new real-time programmatic platform VIOOH Trading Manager, and VIOOH Intelligence, a suite of advanced features focused on operational efficiency, programmatic [...]

ArcSpan Technologies, the innovative publisher audience monetisation company, announced the official launch of ArcSpan AMS™, the Audience Monetisation System. AMS fills a vital publisher need for a purpose-built, flexible, real-time, first-party DMP monetisation solution for large and mid-sized advertising-driven publishers. [...]

Amplified Intelligence, the world’s only truly omnichannel attention measurement company, has announced the newest iteration of its attentionPLAN® offering – the only attention planning tool which covers linear TV, CTV, Socials, YouTube, and other major digital platforms. Now equipped with Attention-Adjusted® [...]

DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today (June 1st, 2023) announced the launch of DV Marketplace Suite, a comprehensive toolkit that enables supply-side and demand-side platforms, marketplaces, ad exchanges, and retail media networks to [...]

Ogury, der weltweit führende Anbieter von Personified Advertising, hat heute neue Funktionen seiner Technologie vorgestellt, mit denen Marken und Agenturen die Aufmerksamkeit, die ihrer Werbung gewidmet wird, auf Kampagnenebene messen können. Dafür sorgen Integrationen mit Adelaide Metrics und Lumen Research, [...]

Ogury, leader mondiale del personified advertising, ha presentato oggi nuove funzionalità che forniscono ad agenzie e brand una serie di metriche di misurazione ottenute grazie all’integrazione diretta della propria tecnologia con Adelaide Metrics e Lumen Research. L'attention rappresenta l'evoluzione della viewability [...]

Ogury, leader mondial de la publicité personnifiée, met désormais à disposition des marques et des agences média des outils de mesure de l'attention au niveau de leurs campagnes, grâce à des intégrations avec des acteurs de référence dans le domaine [...]

Ogury, líder mundial en publicidad personificada, ha presentado hoy nuevas capacidades que permiten a marcas y agencias disponer de métricas de medición de la atención a nivel de campaña, a través de integraciones con los líderes de la economía de [...]