Growth FullStack, a platform backed by Tenjin and GameAnalytics that powers custom business intelligence for mobile advertisers, announces the launch of its self-service data pipeline for mobile game and app user acquisition (UA) managers.  In an industry that has become increasingly [...]

the7stars, the UK's largest independent media agency, has launched Bridge, their proprietary data connection proposition. Bridge will give the7stars’ clients access to a privacy-first, fully addressable marketplace that brings together the biggest and best media, data, and technology partners in [...]

National World today (August 16th, 2022) announces that it is building a custom self-serve advertising platform with DanAds. The new ad platform will automate the ad buying process and offer greater flexibility to advertisers, allowing businesses of all sizes to [...]

Broadsign, the leading out-of-home (OOH) advertising platform, today (July 19th, 2022) released Broadsign Reach Header Bidder, a solution for Broadsign Reach users that enables media owners to consolidate and manage programmatic bids from multiple third-party supply-side-platforms (SSPs). Rather than the [...]

Streaming service BritBox has worked with Total Media and Picnic to drive subscriptions via an entirely new mobile ad format called Clips. Inspired by the rise in popularity of mobile video content, the new format was used for the launch [...]

Teads, the global media platform, is advancing its leadership in attention measurement by launching the Teads Attention Program that will be available in key markets in APAC. The program will arm brands with optimal multi-screen reporting of attention metrics within [...]

Today (June 21st, 2022), Newsroom AI, a London, UK- based content creation platform expands their technology portfolio with a new conversational content product under the name of Public.  The new offering complements the company’s flagship Stories creation suite, licensed by leading [...]

Teads, the global media platform, is advancing its leadership in attention measurement by launching the Teads Attention Programme. The programme will arm brands with optimal multi-screen reporting of attention metrics within Teads Ad Manager.  Through Teads’ global scale within quality publishers [...]

Warner Bros. Discovery’s International Advertising-Sales and Marketing Solutions division has partnered with LiveRamp to launch a new privacy-first solution to bring clients targeted addressable marketing at scale across Eurosport’s online platforms.   Developed using LiveRamp’s Authenticated Traffic Solution (ATS), the technology offers brand [...]

Le Groupe Les Echos - Le Parisien  a annoncé aujourd'hui le déploiement d'une nouvelle DMP, en partenariat avec Permutive, afin de mettre en place un écosystème d'activation publicitaire pour accéder à l'ensemble de ses segments first party. Grâce à la [...]