the7stars Launches Bridge - a New Initiative to Help Clients Unlock the Potential of Addressable Data
the7stars, the UK's largest independent media agency, has launched Bridge, their proprietary data connection proposition. Bridge will give the7stars’ clients access to a privacy-first, fully addressable marketplace that brings together the biggest and best media, data, and technology partners in [...]
Broadsign Extends Programmatic Ecosystem with Broadsign Reach Header Bidder
Broadsign, the leading out-of-home (OOH) advertising platform, today (July 19th, 2022) released Broadsign Reach Header Bidder, a solution for Broadsign Reach users that enables media owners to consolidate and manage programmatic bids from multiple third-party supply-side-platforms (SSPs). Rather than the [...]
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