LoopMe, the leading outcomes-based platform, today (28 September) announced the launch of its standalone measurement solution, PurchaseLoop Measurement, which provides real-time consumer brand lift measurement and analytics. Designed for agencies, brands and publishers to measure media effectiveness throughout the [...]

Fandom, la plus grande plateforme de fans au monde, annonce aujourd'hui le lancement de Fandomatic, sa première plateforme publicitaire en libre-service développé par DanAds. DanAds est le principal fournisseur suédois de plateformes publicitaires en libre-service. Cette plateforme permet aux PME [...]

Fandom, the world’s largest fan platform, today announces the launch of Fandomatic, the self-serve advertising platform for gaming and entertainment fans, powered by DanAds, the Sweden-based leading provider of self-serve advertising infrastructure. The new platform enables businesses of all sizes [...]

Zeotap, the next-gen Customer Data Platform (CDP), has launched Consent Orchestration as part of its award winning platform, to make it easy for marketers to activate data at scale within increasingly complex data privacy constraints. It unifies, configures and automates an [...]

ShowHeroes Group, Europe’s leading independent provider of video solutions for digital publishers and advertisers, announces the launch of SemanticHero for CTV – a trailblazing product that will unlock new opportunities for players throughout the digital ecosystem. Building on ShowHeroes Group’s reputation [...]

Pubstack, la plataforma de optimización del rendimiento publicitario, ha lanzado el primer módulo de su nuevo producto de optimización automatizada. El módulo utiliza tecnología avanzada y permite a los editores implementar Smart Ad Refresh y generar ingresos publicitarios extra de [...]

InMobi, a leading provider of marketing and monetisation technologies, today announced the debut of InMobi Telco, a new suite of offerings that enable mobile operators to deliver and monetise compelling content assets, improve their subscribers’ experience and grow their businesses. Already adopted [...]

Total Media Solutions, an advertising technology solutions provider that helps publishers globally manage their revenue and create value-added experiences for users, announces the launch of sTag, which allows publishers to implement their revenue management strategy from a single tag. Traditionally any [...]

Epom is a leading ad tech company that has designed a family of products for meaningful advertising. Its products focus on creating cost-effective and easy to use solutions for ad serving and ad management. The flagship product in its currently [...]

Seedtag, the leader in Contextual advertising in EMEA and LATAM, has today announced that it has developed specific computer vision capabilities to detect sports and help advertisers harness the power of visual media throughout the Tokyo 2020 Olympic Games. Seedtag’s [...]