VlogBox, a leading CTV app development and monetisation platform uniting a large number of OTT channels under one roof, has launched its own channels - Yeet! TV and Yeet!Kids TV - for the distribution and promotion of engaging video content.   VlogBox [...]

The Social Display Ad Marketplace debuts creative platform for premium social display ads in alliance with international publishers Picnic Media, The Social Display Ad Marketplace, is putting the power of its social display advertising directly in the hands of publishers with [...]

Tappx, a leading ad tech company powering advertising solutions for mobile, desktop, and OTT/CTV, proudly announces the launch of Contextualize-It - the world's first contextual ad tech solution designed to analyse complex moving audiovisual content.  Contextualize-It has been in development at [...]

Après plusieurs mois de recherche et développement, ShowHeroes a le plaisir d’annoncer le lancement de nouveaux formats interactifs pour la publicité vidéo digitale. ShowHeroes a créé un ensemble de cinq nouvelles solutions qui permettent à nos clients de tirer parti de [...]

ShowHeroes, einer der führenden Anbieter von Video-Lösungen für digitale Publisher und Advertiser in Europa launcht neue Formate für Video Werbung: die ShowHeroes Interactive Video Formate.  ShowHeroes hat ein vollständig neues Produkt-Set mit fünf Lösungen entwickelt. Sie ermöglichen es ihren Kunden, im [...]

ShowHeroes, Europe’s leading, independent provider of video solutions for digital publishers and advertisers is introducing its new Interactive Video Formats. ShowHeroes has created an entire set of five new solutions that enable its clients to leverage ShowHeroes premium instream inventory [...]

Zeotap, the leading Customer Data Platform, has today announced the launch of Predictive Audiences as part of its award-winning Customer Intelligence Platform (CIP). Designed to help marketing users increase the impact of their campaigns, it enables the creation and application of machine-learned [...]

Zefr, the leading data company for brand suitability in video, today announced the release of the Brand Suitability Suite, software that enables brands and agencies to apply the industry-leading GARM framework to their video advertising. The self-service product will be [...]

Primis, the leading Video Discovery platform for global publishers, today announced the launch of Sellers.guide (https://sellers.guide), an industry-wide initiative designed to bring a heightened level of transparency to the ad tech ecosystem. The state of transparency in ad tech has categorically [...]

In today's ExchangeWire news digest: TikTok introduce first-party data solution Lead Generation; WPP launch Choreograph, a new data company; and Spotify set up a new paid podcast subscription offering.   TikTok introduce Lead Generation TikTok have launched Lead Generation, a new first-party solution [...]