ShowHeroes, Europe’s leading, independent provider of video solutions for digital publishers and advertisers is introducing its new Interactive Video Formats. ShowHeroes has created an entire set of five new solutions that enable its clients to leverage ShowHeroes premium instream inventory [...]

Zeotap, the leading Customer Data Platform, has today announced the launch of Predictive Audiences as part of its award-winning Customer Intelligence Platform (CIP). Designed to help marketing users increase the impact of their campaigns, it enables the creation and application of machine-learned [...]

Zefr, the leading data company for brand suitability in video, today announced the release of the Brand Suitability Suite, software that enables brands and agencies to apply the industry-leading GARM framework to their video advertising. The self-service product will be [...]

Primis, the leading Video Discovery platform for global publishers, today announced the launch of Sellers.guide (https://sellers.guide), an industry-wide initiative designed to bring a heightened level of transparency to the ad tech ecosystem. The state of transparency in ad tech has categorically [...]

In today's ExchangeWire news digest: TikTok introduce first-party data solution Lead Generation; WPP launch Choreograph, a new data company; and Spotify set up a new paid podcast subscription offering.   TikTok introduce Lead Generation TikTok have launched Lead Generation, a new first-party solution [...]

Criteo S.A. (NASDAQ: CRTO), the global technology company powering the world’s marketers with trusted and impactful advertising, today announced a first-of-its-kind product that connects first-party commerce data with real-time contextual signals, paving the way for marketers to continue to drive and [...]

Ogury, a global technology leader in mobile brand advertising, announced today the release of Personified Targeting. This AI-Powered breakthrough technology brings the company’s unique, in-app audience data onto the mobile web, for highly relevant mobile web targeting, without the use [...]

Ogury, le spécialiste du brand advertising sur mobile, annonce le lancement de Personified Targeting. Cette technologie intelligente transpose sur environnement web mobile les données d’audience in-app exclusives dont dispose l’entreprise. Avec Personified Targeting, Ogury assure ainsi un ciblage de haute [...]

Ogury, der global führende Anbieter für mobile Marken-Kommunikation, kündigt heute die Einführung von Personified Targeting an. Dieser Ansatz ist durch AI-Technologie gestützt, welche die einzigartigen In-App Zielgruppen Daten des Unternehmens ins mobile Internet überträgt. Dadurch kann Ogurys hoch relevantes Targeting [...]

Ogury, tra i leader mondiali nel mobile brand advertising, annuncia oggi il lancio di Personified Targeting, introducendo una tecnologia alimentata dall’intelligenza artificiale che coniuga i dati delle app con quelli del mobile web, assicurando il raggiungimento di un target specifico [...]