Epom is an ad tech company that designs products focused on meaningful advertising. One of its flagship products is Epom white-label DSP. In February 2021, the product reached a new milestone with the launch of version 4.7. The new release [...]

Captify, the global leader in Search Intelligence, announced the launch of its proprietary search powered self-service insights, audience planning and activation platform – Sense – which is in part developed in partnership with UM, the global media agency network of [...]

Leading video ad platform Unruly today launched a suite of self-service tools that enable publishers to package, price and sell their programmatic inventory to the biggest advertisers in the world. Media owners and app developers can use new self-service platform, UnrulyX CTRL, to set up [...]

AlgoriX, a global independent media and technology company, has launched their mobile gaming division, AlgoriX Studios, which focuses on developing midcore to hyper-casual games for a range of user segments. Since casual games are free-to-play, these are designed with in-app [...]

Nano Interactive, the leading advertising technology platform specialising in live intent targeting, today announces the launch of its Consumer Intent Score (CIS). CIS offers brands a privacy-first advertising solution that enables more powerful and effective live ad targeting. The Consumer Intent [...]

Allroll, the unique OTT marketing platform for video channel owners, is announcing the launch of its new product Attriboost, an innovative software solution for detailed analytics and attribution for OTT channels.  Attriboost was created to help marketers and developers define, track, [...]

ShowHeroes SE, Europas führende, unabhängige Video-Plattform für Publisher und Werbetreibende, ruft die ShowHeroes Group ins Leben. Mit der neuen Dachmarke bündelt das Unternehmen seine sechs verschiedenen Geschäftszweige und integriert die in 2020 neu erworbenen Unternehmen Streamads (Niederlande) und Viralize (Italien). Das [...]

White Bullet has already stopped millions of dollars of ad spend from funding piracy by collaborating with brands, advertisers, regulators and rights owners. It has now launched the Intellectual Property Infringement Platform (IPIP) as its flagship anti-piracy service, designed to [...]

Verizon Media today announced the launch of its new unified identity solution, Verizon Media ConnectID. Built on the foundation of Verizon Media’s consumer-first values and market-leading advertising technologies, the new unified ID solution is designed to support advertisers, publishers and [...]

In today's ExchangeWire news digest: the government of China introduces a draft set of news rules to tackle "monopolistic behaviour" amongst the country's ecommerce leaders; WhatsApp launches its payment service in India; and Bloomberg Media announces the launch of its [...]