LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, announced the launch of its Audience and Measurement platform (AMP). This brings together its PurchaseLoop Audiences solution with its measurement solutions tool to create a [...]

Nano Interactive, leader in ID-free, intent driven planning and targeting, has launched a data targeting solution to add to its existing Managed Service and DealID capabilities.  The data is available through Nano’s updated Intent Library, a pre-built segment taxonomy that includes [...]

Leading programmatic advertising platform Onetag today, June 11th, 2024, announces the launch of its integrated Smart Curation platform, incorporating an innovative AI co-pilot feature to help marketers, DSPs, and curation partners more accurately achieve their campaign objectives.  The Smart Curation platform [...]

Captify, the leading search intelligence platform for the open web, announced the launch of Search-a-Like audiences, a new tool that helps brands maximise their first-party data. Previously only offered to select users in beta as Audience Amplifier, this capability is [...]

Amplified Intelligence, the most trusted source for accurate attention measurement, has today (15th May, 2024) debuted a new self-service iteration of its attentionPROVE® solution. Launching in multiple global markets – including the US, UK, and Australia – the tool will empower agencies [...]

Verve Group today (April 30th, 2024), announced the release of ATOM 3.0, its enhanced solution for mobile user addressability. ATOM 3.0 is an industry-first, on-device targeting solution for iOS that gives mobile marketers the ability to meaningfully predict the traits [...]

Yahoo Advertising is launching Yahoo Identity Solutions for connected TV (CTV) environments, including Paramount. The move will see Yahoo ConnectID and Next-Gen Solutions products made available for CTV buys through the Yahoo DSP in Australia and Singapore.  It will allow advertisers [...]

StackAdapt, a leading multi-channel programmatic advertising platform, is thrilled to announce the launch of Arabic and Chinese language contextual advertising solutions, enabling advertisers to connect with audiences browsing Arabic and Chinese content across multiple media channels. Arabic Language Contextual Advertising Across [...]

AdPlayer.Pro, a leading out-stream video ad tech solutions provider, has released another round of programmatic auction upgrades, enhancing its video ad serving platform. As stated in the official company’s announcement, the new real-time auction features, termed "Performance-Based Waterfall," empower users to [...]

AdPlayer.Pro, un proveedor internacional de soluciones tecnológicas de publicidad en vídeo outstream, ha lanzado actualizaciones de subasta programática, mejorando su plataforma publicitaria de vídeo. Como se indica en el anuncio oficial de la compañía, las nuevas funciones de subasta en tiempo [...]