InMobi Launches InMobi Choice CMP to Enhance Frictionless Consent Management for Publishers
Today, November 16th, 2023, InMobi, a leading provider of content monetisation and marketing technologies that help businesses fuel growth, has launched the InMobi Choice Consent Management Platform (InMobi CMP), a self-service solution designed to help publishers seamlessly align with the rapidly [...]
Zeotap Data Presents Validated Demos: High-Accuracy Audiences at Scale
Zeotap Data, a leading provider of fully-consented, people-based data solutions, is proud to introduce Validated Demos, the key to delivering reach and frequency metrics against your core demographic audience in programmatic media buying. Through exclusive partnerships with Europe's major mobile telco operators, [...]
Seedtag's New Contextual Audiences Connect Brands With Unique Consumer Interests Without Personal Data
Seedtag, the leading global contextual advertising company, has launched its advanced Contextual Audiences powered by its proprietary contextual AI technology, Liz. With the launch of Contextual Audiences, Seedtag is providing advertisers with a new targeting capability that empowers them to engage [...]
InMobi Introduces Addressability Gradient, Empowering Advertisers to Solve Identity-Loss Challenges
InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, today (October 11th, 2023) unveiled InMobi Addressability Gradient, a platform designed to support marketers throughout the transition from identity-centric targeting to new solutions that have [...]
Zeotap Data Introduces 'Data Tribes' - 12 Smart Premium Segments for Enhanced Audience Targeting
Zeotap Data, a leading provider of fully-consented, people-based data solutions, announces the launch of 'Zeotap Tribes', a collection of 12 smart audience segments. These meticulously crafted segments have been designed by prioritising data from exclusive mobile telco partnerships, and aim to [...]
Zefr Expands TikTok Product to Provide Advertisers With Suitability Exclusions
Zefr's global advertising partners can now further their responsible marketing goals on TikTok in collaboration with the platform's proprietary brand suitability solution, TikTok Inventory Filter. Zefr is providing video-level signals to inform TikTok's industry-leading Inventory Filter for GARM suitability optimisations, [...]
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