Zeotap, the easy, secure, and impactful customer data solutions provider, is thrilled to introduce “AdaTM”, a cutting-edge AI solution that revolutionises how marketers interact within the Zeotap CDP. Named in honour of Ada Lovelace, one of the first tech visionaries and [...]

InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, today (October 11th, 2023) unveiled InMobi Addressability Gradient, a platform designed to support marketers throughout the transition from identity-centric targeting to new solutions that have [...]

Zeotap Data, a leading provider of fully-consented, people-based data solutions, announces the launch of 'Zeotap Tribes',  a collection of 12 smart audience segments.  These meticulously crafted segments have been designed by prioritising data from exclusive mobile telco partnerships, and aim to [...]

Samsung Ads today (4th October 2023) unveils a new discovery solution for content partners seeking to drive more audiences to their featured content on Samsung TVs. Located alongside viewers’ organic personalised recommendations and recently viewed content, the new ‘Sponsored Row’ spotlights [...]

Zefr's global advertising partners can now further their responsible marketing goals on TikTok in collaboration with the platform's proprietary brand suitability solution, TikTok Inventory Filter. Zefr is providing video-level signals to inform TikTok's industry-leading Inventory Filter for GARM suitability optimisations, [...]

IMPACT+, the pioneer in measuring the carbon footprint of digital advertising campaigns, has announced the launch of its scalable ESP (Environmental  Sustainability Platform).  ESP enables brands and agencies at any stage of their emission reduction journey to monitor digital advertising campaigns [...]

Adsquare, a leading location intelligence company, is proud to announce the imminent launch of its highly anticipated new platform, featuring an enhanced user interface and a groundbreaking addition: location analytics. This transformative offering is set to redefine how businesses harness [...]

LightBoxTV, the leading CTV planning and analytics platform, announces the expansion of its offerings with the introduction of a full-service Total TV Solution. Built on its proprietary technology platform, this comprehensive solution allows clients to entrust LightBoxTV with their media [...]

AlgoriX, a global media and ad tech leader, is set to unveil a new Prebid SaaS solution at the prestigious Digital Marketing Expo and Conference (DMEXCO) 2023. With this solution, AlgoriX aims to give publishers and advertisers fresh ways to [...]

Blue Billywig is excited to introduce 'Shorts,' a modern and dynamic new feature within their comprehensive video platform, designed to meet the changing needs of content creators and publishers in the digital age. This feature allows users to harness the [...]