Screens dominate the advertising landscape, but consumers are listening as well as watching. Harry Menear sounds out how the latest audio ad tech is a great equaliser... Whether through high-impact DOOH displays, programmatic video, or in-feed social ads—video is where the [...]

Today, (March 4th, 2025) the leading premium global digital out-of-home (DOOH) supply-side platform (SSP), VIOOH, announced a new nationwide programmatic media owner partnership in France. Collaborating with French advertising network Turnadon, VIOOH has expanded its real-time trading offering across local [...]

We sat down with Amir Sharer, CEO, BRAVE to discuss the evolving role of AI-driven supply-path optimisation (SPO) in programmatic advertising. He shares insights on how AI enhances bid efficiency, transparency, and ROI, while also addressing challenges like bid duplication, [...]

Multilocal, a global pioneer in programmatic advertising and a specialist in audience curation, has become the first curation technology provider to join Microsoft Advertising’s Partner Programme as a Curator partner type.  After five years of successful collaboration with Microsoft Advertising - [...]

Today, February 25th, 2025, JCDecaux México, a subsidiary of the world’s leading outdoor advertising company, is proud to announce the results of a successful programmatic digital-out-of-home (DOOH) campaign, executed in collaboration with VIOOH, a premium global DOOH supply-side platform (SSP), [...]

In today’s ExchangeWire Digest: Netflix expands EMEA programmatic offering; Donald Trump considers tariffs to counter digital service taxes; and Meta employees discussed using copyrighted works to train AI models. Netflix Expands EMEA Programmatic Offering Netflix has expanded its programmatic offering within the [...]

Digital advertising platform Azerion has created a new programmatic team to enhance the support it provides to customers using its technology stack, with a primary focus being its demand-side platform (DSP) Hawk. The Azerion UK initiative is headed up by Irini [...]

StackAdapt, a leading AI-powered programmatic advertising platform, has announced a USD$235m (£187.6m) equity funding round. Led by Teachers’ Venture Growth (TVG), the investment arm of the Ontario Teachers’ Pension Plan, the round also saw participation from Intrepid Growth Partners and [...]

TripleLift is proud to announce that we are an early beta participant for Amazon Ads' new traffic signal sharing and shaping tool, Dynamic Traffic Engine (beta). This product is transforming how TripleLift is optimising the traffic we send to Amazon [...]

AFA Decaux has expanded the existing partnership with VIOOH – a leading premium global digital-out-of-home (DOOH) supply-side platform (SSP) which unlocks new opportunities, both locally and internationally, for digital ad campaigns targeting Danish audiences. AFA Decaux is the predominant out-of-home [...]