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  • AdPlayer.Pro Launches New Video Ad Player Features, Expands Prebid-Focused Partnerships

    AdPlayer.Pro, the world’s leading provider of online video advertising tech solutions, has launched new features in its flagship ad-enabled video player and enhanced its video ad server platform’s functionality. According to the company’s announcement, some of the latest updates focus on [...]

  • AdPlayer.Pro lanza nuevas funciones para el reproductor de publicidad en vídeo y amplía las asociaciones centradas en Prebid

    AdPlayer.Pro, el proveedor líder mundial de soluciones tecnológicas de publicidad en vídeo en línea, ha lanzado nuevas funciones en su reproductor de vídeo y ha mejorado la funcionalidad de su servidor de publicidad en vídeo. Según el anuncio de la empresa, [...]

  • Azerion’s HAWK DSP Integrates with smartclip’s Proprietary SSP, smartx

    HAWK DSP by Azerion, a leading platform for programmatic media buying, announces its integration with smartx, the SSP of smartclip, RTL Group's ad tech development unit and leading provider of ad tech solutions across Europe. This collaboration provides advertisers with [...]

  • Zeno Media Partners with NumberEight to Enhance Mobile Apps

    Zeno Media, a leading provider of digital streaming services for audio content, announced a strategic partnership with NumberEight, the cutting-edge ID-less data platform. This collaboration will see NumberEight’s advanced on-device AI integrated into Zeno Media’s mobile apps, which serve millions of [...]

  • Digest: Spotify Tests New Ad Exchange

    News in brief: Spotify gets into the ad exchange business; Nvidia expanding into India's AI market; LinkedIn fined for breaching privacy rules Spotify is testing a new ad exchange, called Spotify Ad Exchange (SAX), to boost its automated ad offerings, focusing [...]

  • Industry Review 2025: CTV, Gaming and the Future of Entertainment

    ExchangeWire’s Industry Review is back, as we look at the top trends for an era-defining year. Today, we’re taking a look at entertainment- the future of CTV, audio and much more. CTV is one of the hottest topics in the industry, [...]

  • Hawk, an Azerion Company, Selects Veritonic for Audio Attribution

    Veritonic, the industry’s comprehensive audio research and analytics platform, announced today (August 8th, 2024) that Hawk (an Azerion company), a leading European player in digital omnichannel advertising, has selected Veritonic’s Audio Attribution solution to enable users of their platform to [...]

  • Ad Tech Investment & M&A: It's Back

    After a prolonged snooze, investment and M&A dormancy in ad tech is perhaps finally at an end. After a steady drizzle of activity, a torrential downpour of consolidation poured upon the industry in June. In this article, ExchangeWire research lead [...]

  • NumberEight & Frequency Partner to Deliver Audio Ads Using AI Behavioural Intelligence

    NumberEight, a trailblazer in ID-less data for advertising, and Frequency, the leader in workflow automation and ad management for audio, have partnered to enable advertisers to deliver creative based on live moments and behavioural cohorts.  Using NumberEight’s AI-powered Behavioural Intelligence with [...]

  • The Stack: Podcasting Booms; the Latest from OpenAI 

    This week on The Stack: Podcasting Booms; the Latest from OpenAI; PayPal Plans Ad Network; Today's MadTech Daily Podcast With the release of Spotify’s latest Global Trends report, the streaming platform showed us that podcasting is bigger than ever. According to [...]