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  • SoundCloud Signs Agreement with AdsWizz For Exclusive Ad Sales Representation in 14 European Markets

    SoundCloud, the world’s largest open audio platform, and AdsWizz, the leading global technology provider for digital audio advertising solutions, today announced an exclusive agreement to sell audio advertising in Ireland, France, Germany, the Netherlands, Belgium, Italy, Portugal, Spain, Switzerland, Austria, [...]

  • Adform Partners with AdsWizz to Unlock Audio Inventory at Scale on the Adform DSP

    Adform, the Integrated Advertising Platform (IAP), has today announced a direct integration with the leading global technology provider for digital audio advertising solutions, AdsWizz. The partnership will simplify the process of running programmatic audio campaigns at scale for advertisers via the [...]

  • How Advanced Audio Technology will Deliver A Sonic Renaissance 

    Rapid advances in technology mean we are about to undergo a sonic renaissance, with sound and audio tech set to be a much more integral part of our everyday lives. In this exclusive piece for ExchangeWire, Phil Rowley (pictured below), [...]

  • AdTonos Launches Yours Truly Technology to Deliver Interactive Radio Ads

    AdTonos, the leading force in audio-centric advertising technology, has brought real-time interactivity to live radio with its new offering: Yours Truly. The innovative technology allows advertisers to reach listeners via smart speakers with engaging two-way, voice-based communications, delivered across Octave’s [...]

  • AdTonos Launches YoursTruly Technology to Deliver Interactive Radio Ads

    AdTonos, a leading force in audio-centric advertising technology, has brought real-time interactivity to live radio with its new offering: YoursTruly. The innovative technology allows advertisers to reach listeners via smart speakers with engaging two-way, voice-based communications, delivered across Octave’s vast [...]

  • IAB Europe Releases a Buyer’s Guide to Digital Audio

    IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has today released its ‘Buyer’s Guide to Digital Audio’ to help planners and buyers of media navigate the opportunities that a new world of audio creates [...]

  • iHeartMedia to Acquire Voxnest; Rokt raises USD$80m

    In today’s ExchangeWire news digest: iHeartMedia to acquire Voxnest to boost its podcast programmatic capabilities; Rokt raises USD$80m (£61m) for personalised marketing solutions; and the Australian Competition and Consumer Commission (ACCC) releases its interim report into digital platform dominance. iHeartMedia to [...]

  • Westwood One Selects Placements.io to Power Industry-Leading Podcast Advertising Solutions

    CUMULUS MEDIA’S Westwood One, the largest audio network in America, has selected Placements.io, the leader in revenue and billing management for media companies, to create a custom operating management system that will integrate with Megaphone, the largest podcast hosting and [...]

  • Audio, DOOH, VR and Gaming: Education a Bigger Challenge than Infrastructure

    In this exclusive article written for ExchangeWire, the team at The Programmatic Advisory discusses the opportunity in emerging channels, namely audio, gaming, DOOH, and VR, and the factors which are currently hindering their widespread adoption. Programmatic has worked hard to shed [...]

  • Bringing Programmatic to Out-of-Home: Q&A with Oliver Deane, Global

    Following the launch of DAX across out-of-home (OOH) and audio, ExchangeWire speaks to Oliver Deane (pictured below), director of commercial digital at Global, to discuss the implications of the move for both channels, including how programmatic should be accurately defined [...]