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  • Almost Half of ANZ Marketers See Traditional Paid Ads as Overrated; China to See Biggest Ad Spend Boost from World Cup

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Almost Half of ANZ Marketers See Traditional Paid Ads As Overrated; China to See Biggest Ad Spend [...]

  • Audio Ads Via DoubleClick Bid Manager; Location Sciences Launches 'Verify'

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Google Introduces Audio Ads to DoubleClick Bid Manager; Location Sciences Launches Location Data Authentification; Strategic Partnership Between HubSpot & Taboola; AddApptr Expands [...]

  • Ad Spend Grows for 8th Consecutive Year – The Industry Reacts

    UK ad spend grew 4.6% to reach £22.2bn in 2017, the eighth consecutive year of growth, according to the latest Advertising Association/WARC Expenditure Report. The final three months of 2017 saw expenditure grow 6.2% in Q4 2017 over the same period [...]

  • New IAS In-App Protection Solution; ID5 Raises €1m Seed Investment

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: IAS in-app protection solution integrated by The Trade Desk, DoubleClick, Oath, AppNexus, etc.; ID5 raises €1m in seed funding round; TAG steps up activity in [...]

  • Fyber Partners with Tapjoy & AdColony; Digital's Share in OOH Rising

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Fyber Partners with AdColony & Tapjoy; 13% of Brands' Media Budgets Goes to OOH; Triton Digital Integrates a2x with Platform 161; and Mobile eCPM Increase Strongest [...]

  • Experts Share Predictions on the Digital Audio Ecosystem in 2018

    Programmatic audio has seen great strides in 2017; and as technological capabilities continue to advance, alongside the changing consumption of audio, 2018 looks set to see some interesting developments. In a series of features reflecting on the past year and looking ahead to [...]

  • Podcast Advertising Charts a Course Following OTT

    Radio and advertising have always gone hand in hand. And with newer audio mediums like podcasts gaining in popularity, it has been primed to be as effective as OTT. Writing exclusively for ExchangeWire, Tara DeZao (pictured below), director, content marketing, [...]

  • AA/WARC Reveals Increased Spend on Almost All Digital Channels

    UK advertising expenditure grew 3.7% year-on-year in the first half of 2017 to £10.8bn, the highest total for the first six months on record, according to the AA/WARC’s expenditure report. Mobile spending was up 38.1% across the six months, while overall [...]

  • 6 Predictions on Growth for Ad-Funded Media

    The advertising world is changing. Drastically. Every day, media is becoming more fragmented – making it harder for advertisers to reach their audience. Compounding this challenge, the media-buying industry, a USD$640bn (£485bn/€544bn) ecosystem, hasn’t yet automated. The result? Consumers are [...]

  • The Rise of Digital Brings Diversity of Inventory

    The advent of header bidding has unlocked huge amounts of inventory in the desktop space, revolutionising the playing field for buyers and sellers alike. It is an area with a great deal of energy surrounding it; but the market should [...]