In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Almost Half of ANZ Marketers See Traditional Paid Ads As Overrated; China to See Biggest Ad Spend [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Google Introduces Audio Ads to DoubleClick Bid Manager; Location Sciences Launches Location Data Authentification; Strategic Partnership Between HubSpot & Taboola; AddApptr Expands [...]

UK ad spend grew 4.6% to reach £22.2bn in 2017, the eighth consecutive year of growth, according to the latest Advertising Association/WARC Expenditure Report. The final three months of 2017 saw expenditure grow 6.2% in Q4 2017 over the same period [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: IAS in-app protection solution integrated by The Trade Desk, DoubleClick, Oath, AppNexus, etc.; ID5 raises €1m in seed funding round; TAG steps up activity in [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Fyber Partners with AdColony & Tapjoy; 13% of Brands' Media Budgets Goes to OOH; Triton Digital Integrates a2x with Platform 161; and Mobile eCPM Increase Strongest [...]

Programmatic audio has seen great strides in 2017; and as technological capabilities continue to advance, alongside the changing consumption of audio, 2018 looks set to see some interesting developments. In a series of features reflecting on the past year and looking ahead to [...]

Radio and advertising have always gone hand in hand. And with newer audio mediums like podcasts gaining in popularity, it has been primed to be as effective as OTT. Writing exclusively for ExchangeWire, Tara DeZao (pictured below), director, content marketing, [...]

UK advertising expenditure grew 3.7% year-on-year in the first half of 2017 to £10.8bn, the highest total for the first six months on record, according to the AA/WARC’s expenditure report. Mobile spending was up 38.1% across the six months, while overall [...]

The advertising world is changing. Drastically. Every day, media is becoming more fragmented – making it harder for advertisers to reach their audience. Compounding this challenge, the media-buying industry, a USD$640bn (£485bn/€544bn) ecosystem, hasn’t yet automated. The result? Consumers are [...]

The advent of header bidding has unlocked huge amounts of inventory in the desktop space, revolutionising the playing field for buyers and sellers alike. It is an area with a great deal of energy surrounding it; but the market should [...]