ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: JICWEBS opens new anti-ad-fraud certification; OpenX buys Mezzobit and PubNation; Adyoulike and The Trade Desk partner; Evania and Fraudlogix cooperate; Triton and OMS [...]

Digital audio has been transformed from a nascent advertising and publishing channel to a booming industry in just three short years. Oliver Deane (pictured below), director of commercial digital, Global, reflects on how the industry has evolved in this time and [...]

It’s no secret that audio content stirs our emotions. All it takes are a few notes of a song for our memories to come alive. Considering how audio, especially music and storytelling, captures our attention, it becomes clear why advertisers [...]

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: AU agency bookings dip 1.7%; Spotify bring Sponsored Playlists to Singapore; Finn Partners acquire Singapore agency; Dentsu [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Singapore millennials seek personal recognition from retail brands; Australia tune into programmatic audio growth; Google bring Shopping [...]

Audio ads are beginning to rival TV ads in terms of reach. The percentage of US adults who listen to podcasts has risen from 11% to 36% in the last decade; the number of monthly digital radio listeners has jumped from [...]

Whatever you read and wherever you work in the media industry, you will know that 2016 was hailed as the year of mobile and the year of video. But, asks Oliver Deane, director of commercial digital, Global, what about the year of [...]

Constant benchmarking, improving the quality of data collection, and connecting the dots will be essential in driving the adoption of programmatic forward in Asia-Pacific. With campaign tracking and ad blocking proving to be major challenges over the past year, the [...]

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Spotify APAC tune up programmatic campaigns; Dentsu buy Indian design studio; MEC unveil Wavemaker in China; WPP [...]

Audio is a form of truly immersive content that follows consumers throughout their day. It has the power to elicit an emotional response, while delivering a memorable message that allows advertisers to tell a story that drives consumers to action. [...]