NumberEight, a trailblazer in ID-less data for advertising, and Frequency, the leader in workflow automation and ad management for audio, have partnered to enable advertisers to deliver creative based on live moments and behavioural cohorts.  Using NumberEight’s AI-powered Behavioural Intelligence with [...]

This week on The Stack: Podcasting Booms; the Latest from OpenAI; PayPal Plans Ad Network; Today's MadTech Daily Podcast With the release of Spotify’s latest Global Trends report, the streaming platform showed us that podcasting is bigger than ever. According to [...]

On today’s news digest: Privacy Sandbox APIs Temporarily Unavailable; Sports Podcasts on Spotify See Growth of 74%; Amazon Unveils New Ad Tech Features  Last week, Privacy Sandbox’s APIs were temporarily unavailable due to a misconfiguration in the Chrome-facilitated testing setup. The [...]

Adelaide, the leader in attention-based media quality measurement, announces the expansion of Adelaide for Publishers (AFP) with new features for audio attention measurement and activation. Building on AFP’s initial launch for digital web channels, Adelaide now welcomes audio media giants [...]

Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the Omnichannel Campaign Activation Platform, announced today (9th May, 2024) a new strategic partnership with Consumable, a distinguished leader in digital audio. This collaboration merges Clinch's [...]

The world of audio ads is evolving fast, turbo-charged by programmatic tech. We're breaking down the latest trends, the journey so far, and future predictions, with some exclusive insights from industry experts. Considering the success programmatic has seen across a myriad [...]

In association with StackAdapt In this exclusive article, Berina Colakovic, director of sales APAC, StackAdapt, dives into APAC’s programmatic landscape to explore the trends making the biggest waves. From data privacy regulations for the post-cookie world to mastering multichannel marketing, [...]

This week on the ExchangeWire Stack: Retail Media Sees Significant Growth; Audio Makes a Splash in AUS Amid Slowed Ad Spend; US Agencies See Falling Revenues  A forecast this week found that retail media is the fastest growing form of ad [...]

Clinch, the leader in dynamic ad serving and personalisation, announced today (February 8th, 2024) the ability to extend its award-winning workflow automation and omnichannel creative personalisation capabilities to audio channels. This development empowers advertisers to seamlessly serve campaigns across multiple [...]

On today’s ExchangeWire digest: Disney, Fox & Warner Bros to Launch Joint Sports Streaming Service; IAB Releases Analysis of Privacy Sandbox for Public Comment; Subscriptions & Audio To Drive Biggest Growth for Publishers  Get your popcorn ready for the streaming wars [...]