Audio is a powerful medium, and advancements in technology, alongside a deep understanding of your audience are key to standing out from the crowd. We hear from Christian Facey, CEO & Co-Founder, Audiomob, on how brands can capitalise on the [...]

In today's ExchangeWire news digest: Spotify and Roku announce the launch of integrated video ads; video streaming platforms form a new trade group; and Linda Yaccarino states X will turn a profit in 2024. Spotify to bring video ads to Roku [...]

The world of audio is changing, and the possibilities for advertisers in the space are growing. In this article, Kym Treasure, founder & CEO of Audacia Audio, delves into the significance of digital audio advertising in today's dynamic marketing [...]

Digiseg, a global provider of audience data based on household characteristics, has partnered with Nova Entertainment, Australia’s fastest-growing audio entertainment business, in an exclusive partnership that brings unique segmentation capability to streaming audio and podcasting.  Through this collaboration, Digiseg will enable [...]

Inclusive fashion brand, Simply Be, is launching a new podcast series, hosted by Fleur East, who will be talking to some of the UK’s leading female icons as they share their remarkable journeys of perseverance and personal achievement.The series is [...]

With ad spend in the digital audio advertising market projected to reach US$2.23bn (~£1.74bn) this year, the Asia-Pacific region has been witnessing an impressive surge in digital audio consumption over the past few years. With the proliferation of smartphones, faster [...]

Audio and video have experienced exponential growth in recent years, with no signs of slowing down: between 2022 and 2023, global podcast listeners swelled by over 40 million, while the global video market is forecast to grow at a CAGR [...]

Magners & Good-Loop have launched a new media campaign that raises money to support the UK’s struggling bee population every time someone listens to its ads on Spotify. The new listen-to-donate format was created by the purpose-led ad platform Good-Loop for [...]

Disruptive, yet nostalgic, connected, yet increasingly isolated, Gen Z is the most digitally discerning generation yet. As they increasingly move away from the confines of doom scrolling and visual displays, the vast potential of audio platforms is now front and [...]

In what continues to be a muted landscape for the tech industry, audio has only pumped up the volume. Having developed in tandem with technological advances, the medium has become increasingly diverse, creating multiple avenues for advertisers to reach audiences, [...]