Netflix Partners with Microsoft to Develop Ad-Supported Subscription; Spotify Acquires Heardle
In today's ExchangeWire news digest: Netflix chooses Microsoft to co-develop its ad-supported tier; Spotify buys music trivia game Heardle; and Google retaliates to legal action from Match by launching a counter complaint. Netflix partners with Microsoft for ad-supported tier Netflix has partnered [...]
AdTonos & NumberEight Announce Cross-Media Audio-First Partnership
Privacy-first contextual intelligence platform NumberEight and digital audio advertising platform AdTonos have announced a cross-media partnership aimed at expanding contextual targeting capabilities for audio advertising, including in-game audio advertising. The world of digital advertising is going through an audio renaissance. The [...]
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