Out of home (OOH) advertising has been uniquely able to evolve alongside advancements in both technology and society. Considered one of the oldest forms of advertising, OOH’s development is far from over, with the channel set for exponential growth across [...]

Hivestack, the world’s leading, independent programmatic digital out-of-home (DOOH) ad tech company announced an exclusive partnership with Focus Media Hong Kong Limited, a major DOOH media company in Hong Kong.  As part of this partnership, both local and global buyers will [...]

JCDecaux UK has added programmatic buying capabilities to the advertising locations at Edinburgh Airport. The offering connects advertisers and media buyers to advertising inventory via VIOOH, the leading premium global digital out-of-home supply-side platform.  First to market with this new [...]

In this feature, Hannah Dillon takes a look at the impact of OOH and DOOH technologies across the globe, pinpointing what’s working best in which region. Out of Home (OOH) advertising is a burgeoning market, forecast for global growth of USD$11016.26m [...]

Ad tech company Adnami has appointed Sophie Spencer as UK agency sales director as it continues its rapid expansion across Europe, with growing numbers of advertisers across the continent turning to Adnami’s high-impact display and video formats. Formerly head of agency [...]

By the start of 2020, the Out of Home (OOH) advertising had experienced growth for 36 consecutive quarters. Despite being one of the oldest forms of advertising, OOH has seen tremendous development in tandem with technological advancements. This has been [...]

Hivestack, la empresa de tecnología de publicidad digital exterior programática (DOOH) líder a nivel mundial, anunció hoy (Marzo 3rd, 2023) su asociación con Winkel Media, la primera red de análisis de datos y medios digitales inteligentes de América Latina, con [...]

GumGum today (February 28th, 2023) announces new hires in Germany, with Kalina Kehayova joining as digital executive and Larissa Jürges as programmatic solutions manager, as the contextual-first, global digital advertising platform continues to attract strong interest from advertisers across the [...]

Taptap Digital, la multinazionale leader nel programmatic ad tech supportata dall'intelligenza geospaziale, lancia la misurazione dell'attribuzione delle visite per le campagne digital out of home (DOOH) a supporto della sua già solida soluzione DOOH, utilizzata da global brands come Dior, [...]

DanAds, a leading ad tech firm, has partnered with McClatchy, one of the largest media companies in the US with over 80 million unique visitors, to unveil two exciting new features on the McClatchy Ad Manager platform. Advertisers now have [...]