GumGum to Integrate Advanced Attention Measurement Across All Contextual Campaigns
The leader in contextual intelligence, GumGum, announced today (November 8th, 2022) that advanced attention measurement and optimisation will be incorporated into all display creative campaigns running on the GumGum platform in 2023. By integrating Playground xyz’s award-winning Attention Intelligence Platform (AIP) [...]
Hivestack Expands Business in Brazil by Signing New Supply Side Partner (SSP) RZK Digital
Hivestack, the world’s leading, independent, programmatic digital out-of-home (DOOH) ad tech company today (November 2nd, 2022) announced a partnership with RZK Digital, a data-driven DOOH media network operator offering large-scale LED panels distributed across high urban transport environments in Greater [...]
Wolves Interactive & AdInMo Collaborate to Enhance the In-Game Racing Experience
AdInMo, the in-game advertising platform, today (October 31st, 2022) announced a multi-title deal with Wolves Interactive to monetise their portfolio of hit racing titles with immersive InGamePlay ads and join AdInMo’s global programmatic in-game ad network. InGamePlay brand ads are seamlessly [...]
Hivestack & Clear Channel Partner to Further Expand the Programmatic (DOOH) Marketplace in Spain
Hivestack, the world’s leading, independent, programmatic digital out-of-home (DOOH) ad tech company today (October 17th, 2022) announced a key partnership with Clear Channel Spain, a leading out-of-home (OOH) media and infrastructure company in Europe. This partnership will offer Clear Channel’s premium [...]
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