After posing an interesting industry issue earlier this week, Emily Roberts, Senior Associate at PwC and Co-Founder of The Women in Programmatic Network, takes an in-depth look at the industry's responses, and why measuring ad industry emissions is a priority. It’s [...]

Leading programmatic expert Crimtan has announced the appointment of Andy Houstoun as chief commercial officer (CCO). As CCO, Andy Houstoun will be setting up a new commercial services division to focus on better supporting existing clients, as well as growing Crimtan’s [...]

Broadsign, developer of the leading out-of-home (OOH) advertising platform, and Australian outdoor media company The Media Shop (TMS), today (October 11th, 2022) announced a partnership that will fuel the growth of TMS’ network of retail signage.  TMS is leveraging the Broadsign [...]

Today (11th October), VIOOH, the leading premium global digital out of (DOOH) home supply-side platform, released its annual programmatic DOOH research paper. The findings show that the future of programmatic DOOH looks bright with investment increasingly coming from new budgets [...]

Programmatic experts Crimtan have announced today (October 6th, 2022) the appointment of Pete Kelly as UK commercial director. In his new role, Kelly will head up the UK commercial team and is tasked with driving new and existing business opportunities both [...]

Hivestack, the largest independent, global programmatic digital-out-of-home (DOOH) advertising platform has announced that the company’s chief technology officer (CTO), Mina Naguib has been appointed as chairman of Prebid’s DOOH task force. The Prebid DOOH task force’s purpose is to enhance the [...]

Taptap Digital and Hivestack finalise a new integration through which advertisers and marketers can activate Hivestack’s premium DOOH inventory programmatically via Taptap’s Sonata platform, an omnichannel demand side platform (DSP) powered by location intelligence.  With the addition of Hivestack, one of the [...]

Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for connected TV (CTV) and mobile advertising,  released the H1 2022 Global Connected TV (CTV) Ad Supply Chain Trends Report, a comprehensive analysis of the state of open programmatic CTV [...]

IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, today (September 29th, 2022) announced the results of its annual ‘Attitudes to Programmatic Advertising Study’. Now in its eighth year, this study has become an industry benchmark [...]

Hivestack, la compañía de tecnología publicitaria de programática en digital out of home  (DOOH) líder a nivel mundial, ha anunciado hoy varias asociaciones con agencias de medios líderes en España, para permitir campañas internacionales en todo el mundo, a través [...]