Mediamond Partner with Adomik for the Optimisation of Digital Programmatic Ad Campaigns
Mediamond today (September 6th, 2022) announces a new partnership with Adomik, a Paris and New York-based company that, through its advertising analytics platform, helps publishers worldwide manage and optimise programmatic campaigns to maximise revenues. The partnership with Adomik allows the sales [...]
AdPlayer.Pro Outstream Video Ads Solutions Provider Upgrades Video Ad Player Tech
AdPlayer.Pro, a global provider of outstream video advertising solutions has released a series of upgrades to the company’s flagship video ad player technology. According to the official announcement, some of the recently implemented enhancements touched upon: oRTB Demand integration & setup; outstream player [...]
The Evolution of Publishers
In this exclusive article ahead of ATS Singapore 2022, Pankil Mehta, chief business officer at AndBeyond.Media, assesses the rapid and, seemingly, unstoppable evolution of publishers and programmatic advertising. The exponential speed at which programmatic advertising was invented, mechanised, and evolved feels like the [...]
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