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  • Activating Agency Value in the New Service Layer

    Ahead of ATS London 2022, Tim Conley, Head of Client Services, Media Agency at IPONWEB, discusses the role that ad tech should play to help agencies succeed in the programmatic landscape of the future. In the past two-and-a-half years, many of [...]

  • VIOOH Hires Leading Digital Expert to Drive China Expansion

    Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced the hire of Calvin Chan as the new chief executive officer in China.  In his new role, Chan will be responsible for scaling and developing VIOOH’s programmatic [...]

  • Xandr & Lucidity Provide New Advanced Path Optimisation for Samsung Electronics Benelux B.V.

    Samsung Electronics Benelux B.V., in partnership with Xandr and Lucidity, today (1st June 2022) announced the results of a pilot campaign initiative, Samsung Private Marketplace, a new advanced Supply Path Optimisation (SPO) strategy for programmatic advertising.  To deliver the campaign, Samsung [...]

  • Broadsign Expands Programmatic DOOH Portfolio in the US & Australia

    Out-of-home (OOH) ad tech leader Broadsign today (1st June 2022) announced Broadsign Ads – formerly known as Campsite, a Canadian programmatic digital-out-of-home (pDOOH) DSP acquired by Broadsign in 2019 – with extended market reach in the U.S. and Australia.  The pDOOH-specialty [...]

  • Hello Media Selects Hivestack as it’s Supply Side Platform (SSP)

    Hivestack, the world’s leading, independent programmatic digital out of home (DOOH) ad tech company  announced a partnership with Hello Media, Korea’s largest digital out of home media provider within hospitals and medical centres. Through this new partnership, Hello Media will [...]

  • Acast Expands Automated Offering with Hire of Dimana Zaharieva as Programmatic Automation Manager

    Acast, the world’s largest independent podcast company, has expanded its Acast automated team with the appointment of Dimana Zaharieva as programmatic automation manager for the UK and Ireland. Dimana brings with her extensive experience having worked with giants in the global [...]

  • How DOOH Tech is Evolving and What This Means for Advertisers

    Ahead of ATS London 2021, Gavin Wilson, chief revenue officer, VIOOH, discusses the opportunity within programmatic digital out-of-home (pDOOH), and how the medium driving recovery in out-of home following the coronavirus pandemic. During the pandemic, many advertisers turned to programmatic DOOH [...]

  • Pubmatic Expands CTV Business in Europe

    PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today (17th May 2022) announced new connected TV/over-the-top (CTV/OTT) partnerships with FUNKE, Rakuten Advertising, and waipu.tv in the EMEA region. This brings the total number of connected [...]

  • Gewista Presents its First Programmatic Out-of-Home Campaign in Partnership with VIOOH

    With its first programmatic out-of-home campaign, the out-of-home market leader, Gewista, is hitting another important milestone together with the leading global digital out-of-home marketplace, VIOOH, and MediaCom, as part of its digitisation journey. The first mover Coca-Cola relies on the [...]

  • PilotTV Media has Selected Hivestack as its Supply Side Platform (SSP) for Programmatic Buyers in Taiwan

    Hivestack, the world’s largest, independent, programmatic digital out of home (DOOH) ad tech company today(11th May, 2022) announced a partnership with PilotTV Media, Taiwan’s leading digital signage operator and digital out-of-home (DOOH) media provider. Through this partnership, PilotTV will integrate [...]