ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: UK ad spend growth slower than expected; Triton Digital launches audio SSP, Yield-Op; Glispa buys RelevanTech; Global ad spend to rise; You [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC leads global ad spend growth; Digital to consume largest share of APAC ad budget; Mobile also [...]

Marketers in India struggling to produce content that appeals to consumers should look at data analytics and machine learning for clues. These tools play a crucial role in personalising customer experience, says Gulshan Verma, Times Internet's chief revenue officer. They [...]

ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH. Diese Woche: Europäisches Medienbündnis „European Broadcaster Exchange“; Deutsche Adblocker-Rate in Q1 gestiegen; und Smaato und DoubleClick bauen Partnerschaft aus.  ProsiebenSat1 schmiedet europäisches Medienbündnis Die Sendergruppe ProSiebenSat1 will mit europäischen Partnersendern zusammenarbeiten, um ein Joint Venture [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: IAS and Facebook extend their partnership; New European Broadcaster Alliance; xAd rebrands to GroundTruth; Factual and Adform partner; TVTY bumps up moment [...]

ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH. Diese Woche: Zwei Drittel der deutschen Internetuser setzen Adblocker ein; Admetrics verstärkt Brand-Safety-Maßnahmen; und Media Impact kooperiert mit Vidazoo. Adblocking bleibt Problem in Deutschland Beim Thema Adblocking können deutsche Marketer nach wie vor [...]

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Highest ad blocker rate in Germany; Tealium integrates new data sources; Brand safety features at Admetrics; Top DSPs and DMPs, according to [...]

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Australia online ad spend up 7.2%; Singapore Tourism tap Tencent ad platforms; Singapore SMBs offered help in [...]

An intense price war has been waging between performance ad networks in China; but competing based on price is unsustainable and will not prevent advertisers from jumping ship. Richard O'Connell, general manager of MobAir's China operations, observes that some ad networks [...]

ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: GDPR-Umsetzung in Deutschland; Google Chrome bekommt Adblocker; Markensicherheit bei Snap; und Fünf Fragen an Jürgen Galler, 1PlusX. Deutsche Unternehmen nicht auf GDPR-Implementation vorbereitet Die Datenschutzgrundverordnung GDPR wurde [...]