ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Snap extend cooperation with IAS, Moat, and DoubleVerify to a strategics brand safety council; Infectious Media integrate Screen6's cross-device ID; Pubmatic extends [...]

Publishers need innovative thinking to run their businesses in such a dynamic and competitive space; but keeping the buyer’s needs in forefront of their minds is proving to need just as much attention. Writing exclusively for ExchangeWire, Erik Requidan (pictured [...]

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Unlockd secure £17.9m for Asian expansion; Havas acquire Indian wellness ad agency; News Corp unveil media-buying tool [...]

ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH. Diese Woche: Fast €6 Milliarden Ad Spend in Deutschland; Ligatus expandiert nach Großbritannien; und Nielsen bringt Twitter-Ad Ratings für Deutschland. Deutschland auf Platz 2 bei europäischem Online Ad Spend Im Ad Spend Ranking [...]

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: 12.2% growth for online advertising in Europe; Ligatus expands to UK; Outbrain cooperates with AppNexus; Blis tackles French and Belgium markets; Integral Ad [...]

In a sea of tiny logos, so tightly packed together it’s nearly impossible to tell them apart, there’s no better illustration than the display LUMAscape to prove why standing out in ad tech is tough, writes Andreas Reiffen, CEO, Crealytics. Exclusively [...]

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: AU agencies want programmatic trust; SEA advertisers concern over lack of programmatic processes; AU sees growing demand [...]

ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Programmatic-Wachstum in Deutschland überrascht Experten; Improve Digital kooperiert mit Purpur Media; Sizmek besetzt CDO-Stelle; Rocket Fuel bringt Anti-Malvertising-Lösung; und Fünf Fragen an Volker Hatz, [...]

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Rubicon vs Guardian – round 2; PulsePoint and BPA partner; Private Mobile Marketplace by Mobfox; GroupM start Motion Content Group; Adyoulike and Condé [...]

RTB is an excellent way to test formats because it allows you to evaluate, iterate, and optimise without a large minimum spend per campaign and placement. In this piece, Tim Koschella (pictured below), CEO, AppLift, breaks down its benefits to [...]