SmartFrame Technologies, a UK-based technology provider specialising in image streaming, is pleased to announce the appointment of Andrea Mason as its new global advertising sales director. Mason joins with extensive experience in developing advertising strategy and client relationships in the media [...]

Today, November 16th, 2023, InMobi, a leading provider of content monetisation and marketing technologies that help businesses fuel growth, has launched the InMobi Choice Consent Management Platform (InMobi CMP), a self-service solution designed to help publishers seamlessly align with the rapidly [...]

ArcSpan, the real-time audience data monetisation platform delivering AI-driven dynamic audience segmentation, has announced the integration of several social media platforms. Through their proprietary extensible software, ArcSpan makes it easy and effective for publishers to extend their audience monetisation success to [...]

Already utilised by a significant portion of leading French publishers (Le Figaro, Le Parisien, 20 Minutes, Elle, Eurosport, Capital...), Voxeus is pleased to welcome several new publisher clients, including the French daily Le Monde. Among other publishers, there are also: [...]

Novatiq, the telco-based identity platform, is delighted to announce its new partnership with Digital Media Services (DMS), the digital arm of Choueiri Group, Exclusive Media Representatives for over 25 Arabic and international publishers. This collaboration provides brands with unparalleled access [...]

In his latest MadTech Sketch, Ciaran O'Kane turns his attention to curation - an ad tech model that is gaining momentum and turning heads across the industry. Curation is one of ad tech's hottest topics. It has been around for some [...]

In today’s ExchangeWire news digest: Google paid USD$26.3bn (£21.7bn) for default search engine status in 2021; Omnicom acquires Flywheel for USD$835m (£688m); and Buzzfeed in advanced talks to sell Complex Networks. Google paid USD$26bn for default search engine status Google paid USD$26.3bn [...]

Sharethrough, one of the top global independent omnichannel ad exchanges,  announced the launch of the Net Zero Publisher Programme. Developed in partnership with measurement company 51toCarbonZero (51-0), this unique initiative aims to help publishers gain an accurate understanding of their [...]

In a significant industry recognition, Viously is elated to announce its victory at the European Video Awards, securing the esteemed title of Best Sell-Side Technology. This accolade not only underscores Viously's commitment to excellence but also the industry's acknowledgement of [...]

Cedara, the carbon intelligence platform, unveils its first corporate sustainability report case study for Yieldmo, one of the world’s leading ad exchanges, to showcase its carbon footprint along with strategies aimed at reducing overall emissions to net zero. In [...]