“Will three-martini lunches make a comeback?”  This was the question posed by Rob Beeler at this year’s ATS London as he discussed the potential sidelining of ad networks for a return to direct sold. While Rob’s keynote highlighted the more appealing [...]

Bidstack, the in-game advertising and video game monetisation platform, and Venatus, the leading publisher monetisation and advertising platform for gaming and entertainment, today (August 30th, 2023) announce a commercial partnership that will give Venatus exclusive access to Bidstack’s extensive video [...]

Taboola, a global leader in powering recommendations for the open web, announced a partnership with realme, the world’s fastest-growing smartphone brand with a global user base of 160 million. Under the partnership, realme will utilise Taboola News to power recommendations [...]

Pubstack, a pioneering force in ad tech solutions for publishers, is thrilled to announce its participation in DMEXCO 23, set to take place in Koln, Germany. Following the remarkable success of last year's Ad Management platform launch at DMEXCO 22, [...]

InMobi, a leading provider of content monetisation and marketing technologies that help businesses fuel growth, has announced the acquisition of Quantcast Choice, a consent management platform (CMP) designed to help publishers seamlessly align with the rapidly changing global privacy regulations.  This strategic [...]

LiveRamp (NYSE: RAMP), the leading data collaboration platform, today announced an expanded partnership with Pinterest (NYSE: PINS), the visual inspiration platform, to offer a better global integration for advertisers to reach their audiences on Pinterest’s platform globally. Through the partnership, marketers [...]

ShowHeroes Group, a global leader in digital video, content, tech, and advertising solutions, is delighted to announce a strategic partnership with Vidds, an AI-powered video editing platform. This collaboration marks a significant milestone for both companies as they embrace the [...]

For the past ten years, DanAds has been at the forefront of self-serve ad automation technology, revolutionising the programmatic advertising space with cutting-edge solutions for an ever-changing marketplace.  Through a customer-centric approach and a shared vision, DanAds has continuously pushed boundaries [...]

Equativ, the leading independent ad tech platform, is growing its gaming advertising services. Offering access to quality inventory across premium apps, the company will soon release refined category-targeting options and auction packages, alongside a greater range of formats. This expansion of [...]

Bricks, the startup studio of the founders of the Cerise group, has officially become Sparteo to formalise its transformation. In 2017, the founders of Groupe Cerise, previously acquired by Prisma Media / Bertelsmann, embarked on a mission to develop monetisation and [...]