On today's ExchangeWire news digest: PwC Australia shared confidential tax information with Google; Canada's Quebecor confirmed it will stop advertising on Facebook and Instagram; and the US prepares tighter restrictions on China. Google tied to PwC tax leak An exclusive report from [...]

IMPACT+, the pioneer in measuring the carbon footprint of digital advertising campaigns, has today (July 5th, 2023) appointed Lucy Zakrzewska as the new senior director of publisher & ad tech partnerships in the UK, to educate and consult companies at [...]

Equativ, an independent advertising monetisation platform, and first-id, a cross-publisher first-party identification solution, have entered into a partnership to help publishers and advertisers better monetise their audience in a post-cookie world. The alternative to third-party cookies - In anticipation of this [...]

In today's ExchangeWire news digest: long-standing DSP files for bankruptcy; Snapchat+ hits 4 million paying users in its first year; and APAC companies dominate Data.ai's list of top 50 publishers. MediaMath files for bankruptcy protection One of ad tech's longest standing DSPs, [...]

This week: tech giants discuss landmark content deals with publishers, Twitter revamp focuses on video and commerce... A week of shake-ups and show downs began with reports that Google, Microsoft, Adobe, and OpenAI are talking with media outlets to secure landmark deals [...]

In today's ExchangeWire news digest: TikTok plans to broaden its online retail offerings; Gannett sues Google over allegations it monopolised ad tech; and Hong Kong authorities pledge regulation for stablecoins. TikTok to expand its retail offerings TikTok is reportedly developing “Project S”, [...]

Today (21st June), RTB House announces the launch of PrimeAudience, the first company dedicated to utilising Chrome’s Protected Audience API and Topics API to provide advertisers with advanced behavioural targeting capabilities. As the deadline for the deprecation of third-party cookies on Chrome [...]

In today's ExchangeWire news digest: Daniel Zhang is to be replaced as CEO and chairman of Alibaba; Adobe's planned acquisition of Figma faces a probe from EU regulators; and Germany's Bild tabloid replaces staff with AI. Alibaba replaces Zhang as chairman [...]

In today's ExchangeWire news digest: tech giants meet news executives to discuss how content can be used to train AI; Reddit's Steve Huffman condemns moderators protesting the site's planned API changes; and The Guardian bans advertisements for gambling services. Big Tech [...]

Ogury, das weltweit führende Unternehmen für Personified Advertising, hat die Ernennung von Brian Lesser als neues Mitglied im Board of Directors bekannt gegeben. Lesser ist ein bekannter Veteran in der Medien- und Werbebranche, der bereits in verschiedenen Führungspositionen bei WPP, [...]