TikTok Readies “Project S” to Tap into Online Shopping; Google Sued for Monopolising Ad Tech
In today's ExchangeWire news digest: TikTok plans to broaden its online retail offerings; Gannett sues Google over allegations it monopolised ad tech; and Hong Kong authorities pledge regulation for stablecoins. TikTok to expand its retail offerings TikTok is reportedly developing “Project S”, [...]
RTB House Launches PrimeAudience - The First Ad Network to use Protected Audience API from the Privacy Sandbox
Today (21st June), RTB House announces the launch of PrimeAudience, the first company dedicated to utilising Chrome’s Protected Audience API and Topics API to provide advertisers with advanced behavioural targeting capabilities. As the deadline for the deprecation of third-party cookies on Chrome [...]
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