Audiencerate & Equativ Partner to Deliver Market-Leading Addressable Advertising
Audiencerate, the identity hub enabling data-driven advertising, announced a partnership with Equativ, a leading independent ad monetisation and curation platform. The partnership enables buy-side clients and data owners to harness the combined power of data targeting and premium cross-publisher inventory [...]
EX.CO Partners with ID5 to Increase Privacy-Compliant Addressability for Advertisers
EX.CO, The Experience Company, the world’s leading self-serve video technology platform empowering publishers to own their video content and monetisation strategies, today (November 29th, 2022) announced a new partnership with ID5, the market-leading identity provider for digital advertising, to provide [...]
MGID Launches Interactive Rich Media Ads Helping Advertisers Increase Ad Attention & Engagement
MGID, the global advertising platform, has announced the launch of interactive rich media ads across its portfolio of premium publishers, driving effectiveness for advertisers through increased audience engagement and attention. MGID’s interactive rich media format will allow consumers to engage with [...]
Permutive & OpenX Partner to Help Marketers Target Global Audiences Accurately and at Scale Without Third-Party Cookies
Permutive, a privacy-safe audience platform for publishers and advertisers, and OpenX Technologies, Inc., a leading global omnichannel advertising exchange, today unveiled a partnership that will enable buyers and sellers of online advertising to build and activate global audiences without using [...]
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