Sourcepoint, the data privacy software company for the digital marketing ecosystem, today launches Vendor Trace to provide publishers and brands with an easy way to monitor downstream vendor behaviour on their websites. Vendor Trace, the new dashboard that forms part [...]

This latest article in ExchangeWire's 2023 Predictions series contemplates what the next year could hold for the Open Web and Walled Gardens. As the death of the third-party cookie inches closer and questions loom over the future of identifiers, will more [...]

Total Media Solutions, the publisher-first technology company that helps publishers manage their revenue, and one of only nine Google-certified resellers globally, has announced the appointment of Tim Preston as VP sales and business development, EMEA to spearhead its growth in [...]

In this exclusive Q&A, Sandy Ghuman, managing director at Silverbullet, discusses how publishers and buyers are adapting to first-party data, how brands can best navigate the current economic climate, and why strategy is imperative to succeed in the privacy-first era. How [...]

After receiving the award for Best Client Services Team at The Wires 2022, AlgoriX's SVP revenue and growth strategy Frederic Liow spoke to ExchangeWire to elaborate on the work behind the win and share what publishers and advertisers are focusing [...]

Audiencerate, the identity hub enabling data-driven advertising, announced a partnership with Equativ, a leading independent ad monetisation and curation platform. The partnership enables buy-side clients and data owners to harness the combined power of data targeting and premium cross-publisher inventory [...]

EX.CO, The Experience Company, the world’s leading self-serve video technology platform empowering publishers to own their video content and monetisation strategies, today (November 29th, 2022) announced a new partnership with ID5, the market-leading identity provider for digital advertising, to provide [...]

Azerion has announced the acquisition of Radionomy Group, a global pioneer in digital audio advertising and marketing solutions. With this acquisition, Azerion launches a new product in the realm of audio advertising, enabling clients and partners to expand their engagement [...]

Rogers Sports & Media (RSM) today (November 16th, 2022) announced the launch of its self-serve advertising platform, RSM Ad Manager. The platform automates the ad buy process and offers greater flexibility to advertisers, allowing businesses of all sizes to easily [...]

Monetising a website has become a very tedious process.  When creating an ad placement, Publishers now have to wonder where to place the ad, which sizes to allow, which mediaType to configure, which SSPs to request, and of course, consider the [...]