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  • IAS Enhances Context Control for Advertisers and Publishers Globally

    Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, have announced the expansion of their Context Control solution for advertisers and publishers globally, giving customers more control over the context of digital ad placements. “We first launched Context [...]

  • Xandr Standardises Video Content on its Platform

    Xandr, AT&T’s advanced advertising company, today announced the release of a new feature on its platform, described as content metadata for video. The new feature aims to help publishers improve monetisation of their premium video supply through standardised content descriptors. Whilst [...]

  • 'Easy' Default Passwords Banned Under UK's PSTI; UK Publishers Pursue Citation Standard

    In today's ExchangeWire news digest: the UK government introduce the PSTI to improve the security of Internet of Things devices; UK publishers back a new protocol designed to resolve instances where their original content has been used without citation; and [...]

  • Programmatic Curation: Q&A with Joe Meehan, IPONWEB

    In this exclusive interview following ATS London 2021, ExchangeWire speaks to Joe Meehan, EVP principles, IPONWEB, to discuss how media curation can be used by both buyers and sellers to bolster both transparency and ease of media management. What is programmatic [...]

  • Publishers & First-Party Data: Now & Next

    In this feature article, Euronews’ Sophie Toth (programmatic and ad tech lead) and Duc Nguyen (consultant), in consultation with lawyer and ID-WARD CEO Dr. Mattia Fosci, discuss the importance of effective management and activation of publisher first-party data. Featuring additional [...]

  • ShowHeroes Group Acquire PlayAd Media Group

    The Swedish video solutions provider PlayAd Media Group, which is based in Stockholm and operates across Sweden, Norway, Denmark and Finland, have been acquired by ShowHeroes Group, Europe’s leading independent provider of digital video solutions for publishers and advertisers.  The announcement [...]

  • The Publishers Empowered Summit

    Pubstack, Magnite, Sourcepoint, GeoEdge, Mediarithmics, Xandr, The Women in Programmatic Network, Eyeota, Didomi, and ID Ward have joined forces to organise the Publishers Empowered Online Summit. While in-person events have started taking place again in some countries, more global events [...]

  • Anzu & Saber Interactive Partner on Blended In-Game Advertising

    Saber Interactive, the global game publisher and developer, best known for World War Z, NBA Playgrounds and Snowrunner, and Anzu, the world’s most advanced in-game advertising company, today announced they have signed an exclusive partnership deal for an upcoming unannounced [...]

  • The Comprehensive Publisher Solution Relevant Yield Invests in Global Growth

    Nordic-based Relevant Digital, known for Relevant Yield, the most empowering solution for publishers to maximise ad revenue, has launched the entire Relevant Yield stack with its three different modules and is seeking for global growth. The development of the stack [...]

  • Bringing Power Back to Publisher Sales Teams

    In this exclusive article penned ahead of ATS London 2021, Relevant Digital's CEO Petri Kokkonen and COO Olli Järvilehto, discusses how publisher sales and yield optimisation teams can drive revenue diversification in the wake of antitrust investigations into Google and [...]