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  • How Advertisers can Advocate for Social Responsibility: Q&A with The GoodNet

    In this exclusive Q&A, Guy Jones and Oliver Deane, founders of The GoodNet, talk to ExchangeWire about how brands can educate consumers to adopt socially positive lifestyles, how brands and publishers can collaborate to advocate for sustainability, and the future of The [...]

  • The Post-Pandemic Landscape of Television: Q&A with Carl Thomas Petterson

    In this exclusive Q&A, Carl Thomas Petterson, outgoing digital sales manager at NENTGroup, talks to ExchangeWire about the pandemic’s impact on broadcast TV, how linear publishers are adapting to continue to monetise their content, and how publisher revenue models may [...]

  • ShowHeroes Group Launches Native CTV, its New Premium Video Content Solution for Connected TV

    ShowHeroes Group, a leading global, independent provider of digital video solutions for advertisers, and publishers, continues its development in the connected TV environment. Following the launch of SemanticHero for CTV, the innovative semantic targeting solution for video advertising on connected TV, [...]

  • Publicis Media France Signs a Partnership with Manadge

    Manadge, the programmatic management platform, has been chosen by Publicis Media France to simplify its trading operations with publishers working with Manadge.  Manadge's platform automates most operations related to daily exchanges between agencies and publishers, and facilitates advertising spend monitoring with [...]

  • AdPushup Secures Ad Revenue Optimisation Mandate for EssentiallySports

    EssentiallySports, a digital-first sports media house, has signed a multi-layered mandate for ad revenue optimisation with AdPushup, a Google-certified ad revenue monetisation platform. As per the mandate, AdPushup will manage their ad inventory and will be their long-term partner for [...]

  • ADvendio Appoints New COO Ralf Kordsmeier to Scale Their Salesforce Powered Advertising Solution

    ADvendio is pleased to announce the appointment of Ralf Kordsmeier as chief operating officer. Formerly COO of Sinnerschrader Commerce (part of Accenture), Kordsmeier was responsible for the business operations of their German and Czech Republic divisions. Focused on meeting growing market [...]

  • TheViewPoint is Now Certified by Extreme Reach Video Ad Server

    TheViewPoint, an SaaS video ad monetisation platform for CTV/OTT publishers, is now certified by Extreme Reach, the global leader in creative logistics, to run Extreme Reach VAST tags. The certification recognises TheViewPoint for adopting the CTV industry’s best practices in delivery [...]

  • Clickio Launches Core Web Vitals Monitoring 

    Clickio, the all-in-one technology solution for online publishers, has announced the launch of Core Web Vitals Monitoring. Designed to help publishers remain compliant with all three vitals, the platform tracks their scores in real time – with page-level accuracy and [...]

  • Taboola Launches Homepage For You, Offering More Than 30% Increase in CTRs 

    Taboola, a global leader in powering recommendations for the open web, today announced a new milestone for its publisher platform that adds AI to power editorial recommendations on publisher homepages, an offering already being used by some of the world’s [...]

  • Sirdata et Smart innovent au service des acheteurs et des éditeurs

    Smart, la plateforme indépendante de monétisation publicitaire, et Sirdata, expert en adressabilité, s’associent pour offrir aux acheteurs médias un accès direct à des packages d’inventaires, enrichis par la donnée, et ainsi valoriser un écosystème publicitaire toujours plus premium. S’appuyant sur [...]